Copywriter

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is

an iconic brand and one of America's leading retailers. Working at Target means the

opportunity to help all families discover the joy of everyday life. Caring for our

communities is woven into who we are, and we invest in the places we collectively live,

work and play. We prioritize relationships, fuel and develop talent by creating growth

opportunities, and succeed as one Target team. At our core, our purpose is ingrained in

who we are, what we value, and how we work. It's how we care, grow, and win

together.

Target Marketing is well known for inspiring and surprising guests, and we pride

ourselves on connecting them to the products and experiences they expect and love

from Target. We study our guests to discover new insights, and then craft every

interaction to build brand equity and enterprise sales. We are marketing experts who

insist on a clear and cohesive understanding of our business objectives, guest segments

and behaviours, strategies and tactics, overcoming obstacles and measuring for

continuous improvement. Leveraging our collective assets and fostering a healthy,

supportive and open team culture, we deliver a holistically gratifying experience that

guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the world's

most beloved and recognizable brands to life. Whether through design, marketing or

brand work, we are the driving force behind delivering Target's dynamic, inventive and

unmistakable storytelling to its massive global audience. Our mission is to inspire a sense

of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new.

Never resting on past wins or settling for anything less than extraordinary, our origin

story built us to thrive in the competitive and changing retail marketplace. We tell a

compelling and cohesive brand story, maximizing our messages across multiple

platforms—whether via a digital art gallery or a new $1 billion children's clothing brand.

Operating as one fully integrated team in both the U.S. and overseas, Target Creative

comprises the best and brightest talent to execute market-leading creative strategy,

design, writing, video production, operations, digital, UX, social media and more. We

leverage smart and rewarding external partnerships while closely aligning with our

Target teams. Together, we tackle every creative challenge with our amplified strengths,

ultimately bearing the groundbreaking creative work that helps make Target the decisive

guest favorite, year after year.

As a Copywriter, you'll create innovative and effective digital content for and

email marketing. This includes both editorial and promotional copy, written in the Target

brand voice and balanced with a clear, concise, easy-to-navigate approach. You'll be

asked to merge consumer insights/data with creative best practices, and to quickly adapt

to shifting priorities. You'll need to stay up-to-date on emerging trends and innovations in

digital marketing/ecommerce, and of course, ensure the accuracy of your copy.

Copywriters work within Target Creative, Target's in-house creative department.

Core responsibilities of this job are described within this job description. Job duties may

change at any time due to business needs.

Day-to-Day Responsibilities:

Responsible for working on copy that aligns with client briefs & our tone of voice.

Does thorough research on the brand language, social media presence & existing

campaigns.

Should be part of the daily creative connects.

Oversees the copy process from concept to completion, ensuring creative vision is

utilized to the highest standards. This includes collaborating with the leads & PMs.

Makes revisions and refinements to the copy based on client feedback.

Works under the guidance of the Senior Copywriter & Managers, taking direction

and feedback to refine creative concepts.

Presents ideas and drafts to the ACD or Managers for approval before the routing

process.

Creative Excellency – Should be part of the daily copy audit process to reduce the

scope of errors.

Should partner up with the leads to onboard the new TM as Copy Buddy.

About you:

• Four-year college degree
• 3+ years of copywriting experience, digital/ecommerce copywriting experience

preferred

• Knowledge of ecommerce and digital marketing best practices
• Ability to tailor your writing to a specific brand voice
• Ability to work quickly to meet deadlines
• Portfolio of samples showcasing creative work

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