Copywriter

About us:
As a Fortune 50 company with more than 400,000 team members worldwide, Target is
an iconic brand and one of America's leading retailers. Working at Target means the
opportunity to help all families discover the joy of everyday life. Caring for our
communities is woven into who we are, and we invest in the places we collectively live,
work and play. We prioritize relationships, fuel and develop talent by creating growth
opportunities, and succeed as one Target team. At our core, our purpose is ingrained in
who we are, what we value, and how we work. It's how we care, grow, and win
together.

Target Marketing is well known for inspiring and surprising guests, and we pride
ourselves on connecting them to the products and experiences they expect and love
from Target. We study our guests to discover new insights, and then craft every
interaction to build brand equity and enterprise sales. We are marketing experts who
insist on a clear and cohesive understanding of our business objectives, guest segments
and behaviours, strategies and tactics, overcoming obstacles and measuring for
continuous improvement. Leveraging our collective assets and fostering a healthy,
supportive and open team culture, we deliver a holistically gratifying experience that
guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the world's
most beloved and recognizable brands to life. Whether through design, marketing or
brand work, we are the driving force behind delivering Target's dynamic, inventive and
unmistakable storytelling to its massive global audience. Our mission is to inspire a sense
of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new.
Never resting on past wins or settling for anything less than extraordinary, our origin
story built us to thrive in the competitive and changing retail marketplace. We tell a
compelling and cohesive brand story, maximizing our messages across multiple
platforms—whether via a digital art gallery or a new $1 billion children's clothing brand.
Operating as one fully integrated team in both the U.S. and overseas, Target Creative
comprises the best and brightest talent to execute market-leading creative strategy,
design, writing, video production, operations, digital, UX, social media and more. We
leverage smart and rewarding external partnerships while closely aligning with our
Target teams. Together, we tackle every creative challenge with our amplified strengths,
ultimately bearing the groundbreaking creative work that helps make Target the decisive
guest favorite, year after year.

As a Copywriter, you'll create innovative and effective digital content for and
email marketing. This includes both editorial and promotional copy, written in the Target
brand voice and balanced with a clear, concise, easy-to-navigate approach. You'll be
asked to merge consumer insights/data with creative best practices, and to quickly adapt
to shifting priorities. You'll need to stay up-to-date on emerging trends and innovations in
digital marketing/ecommerce, and of course, ensure the accuracy of your copy.
Copywriters work within Target Creative, Target's in-house creative department.
Core responsibilities of this job are described within this job description. Job duties may
change at any time due to business needs.

Day-to-Day Responsibilities:
Responsible for working on copy that aligns with client briefs & our tone of voice.
Does thorough research on the brand language, social media presence & existing
campaigns.
Should be part of the daily creative connects. Oversees the copy process from concept to completion, ensuring creative vision is
utilized to the highest standards. This includes collaborating with the leads & PMs.
Makes revisions and refinements to the copy based on client feedback.
Works under the guidance of the Senior Copywriter & Managers, taking direction
and feedback to refine creative concepts.
Presents ideas and drafts to the ACD or Managers for approval before the routing
process.
Creative Excellency – Should be part of the daily copy audit process to reduce the
scope of errors.
Should partner up with the leads to onboard the new TM as Copy Buddy.

About you:

• Four-year college degree

• 3+ years of copywriting experience, digital/ecommerce copywriting experience
preferred

• Knowledge of ecommerce and digital marketing best practices

• Ability to tailor your writing to a specific brand voice

• Ability to work quickly to meet deadlines

• Portfolio of samples showcasing creative work
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