Marketing Analyst
7 hours ago
Role & responsibilities
- Tracking of BTL Activities Creating visibility dashboards for ongoing initiatives, monitoring regional execution, and ensuring all activation align with our bottom-funnel marketing objectives.
- POSM Planning & Deployment Management Developing a demandsupply dashboard to track POSM movement, analyasing deployment patterns, and identifying redundancies to reduce wastage.
This dedicated role will enable:
- Cost Reduction: Optimized allocation and reuse of POSM assets, minimizing overproduction and underutilization.
- Operational Efficiency: Centralized visibility and data-led planning for all BTL executions.
- Improved ROI: Enhanced targeting and tracking of on-ground activities to drive stronger consumer engagement and conversion outcomes.
Overall, this addition will institutionalize a more analytical, performance-driven approach to BTL and POSM management—supporting Voltas Beko's goal of maximizing BTL marketing efficiency and strengthening the bottom funnel.
Key Responsibilities:
- Create visibility dashboards for ongoing marketing initiatives
- Monitor regional execution of BTL campaigns
- Ensure alignment with bottom-funnel marketing objectives
- Develop demand–supply dashboards for POSM tracking
- Analyze deployment patterns and identify redundancies
- Optimize POSM usage to reduce wastage
- POSM Printing Management
Skills:
- Proficiency in Excel, Power BI/Tableau for dashboarding
- Strong understanding of BTL channels and activation mechanics
- Analytical mindset with attention to execution detail
- Coordination with regional teams and vendors
- Familiarity with retail environments and merchandising standards
- Vendor handling
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