Programmatic - Analyst

5 days ago

Bengaluru, Karnataka, India Annalect Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Overview:

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world's creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

Responsibilities:

  • Implement and manage day-to-day programmatic buys in DSPs in a self-service manner. Includes, but not limited to, setting bid strategies and performance monitoring
  • Deliver actionable audience and optimization-based insights at agreed-upon cadence
  • Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
  • Understand performance objectives and KPIs to develop successful optimization recommendations
  • Proactively learn advanced trading and optimization techniques across all preferred platforms
  • Strictly adhere to agreed quality and delivery timelines.

Qualifications:

  • 2 to 5 years of experience in managing programmatic campaigns
  • Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience with Google platforms
  • General troubleshooting skills and strong attention to detail
  • Working knowledge of digital marketing: display, video, social and marketing analytics
  • Proven technical and analytical aptitude, with a curiosity for testing and innovation
  • Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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