Business Analyst
5 days ago
About Cricbuzz:
Cricbuzz
is the leading digital destination for cricket, delivering real-time scores, breaking news, and immersive video and editorial content to millions of passionate fans across India and around the world. We are seeking a performance-driven Business Analyst to unlock the full potential of our advertising revenue streams across web and mobile platforms.
Role Overview:
We are seeking a highly analytical and skilled
Revenue & Ad Sales Business Analyst
to support our advertising and revenue teams. This role will be responsible for gathering, analysing, and presenting data related to advertising performance, revenue trends and opportunities, direct and programmatic sales, and strategic business goals. You will work cross-functionally with business, sales, ad ops, finance, engineering, and product teams to drive data-informed decisions and ensure alignment with overall company business targets.
Key Responsibilities:
- Gather comprehensive data and insights on company's
advertising revenue
(direct, programmatic, and partnerships). - Integrate traffic analytics, audience behavior, and sports schedules (e.g., game days, tournaments etc) to forecast sales and content monetization potential.
- Build and maintain
dashboards and reports
for sales teams and leadership. - Support
sales forecasting
, pacing, and revenue goal tracking. - Evaluate the performance of
SSPs, ad networks, and direct sales campaigns
. - Conduct
ad hoc analyses
to uncover growth opportunities, revenue leaks, and optimization areas. - Partner with sales leadership to
create KPIs
and market strategy inputs. - Collaborate with ad operations to measure campaign delivery and programmatic revenue optimisation.
- Provide insights to product and strategy teams on
monetization opportunities
. - Summarize findings in
clear, actionable presentations
and updates for stakeholders.
Required Skills and Expertise:
- 3–5+ years of experience in
business analysis, ad revenue analysis, or sales strategy preferred
. Understanding of the
digital advertising ecosystem
, including:Direct and programmatic ad sales
SSPs, DSPs, ad servers (e.g., Google Ad Manager), header bidding, etc.
Proficiency with
data tools
(e.g., Excel, SQL, GA, BigQuery, CleverTap etc).Experience with
CRM and sales tools
.Familiarity with
traffic patterns, sports content cycles
, and engagement metrics.- Exceptional ability to
visualize, interpret, and communicate data-driven insights
. - Strong collaboration and communication skills across technical and non-technical teams.
- Ability to
balance strategic thinking with hands-on execution
. - Excellent
organizational and project management skills
to balance recurring reports with short turnaround insights.
Good to have Qualifications:
- A master's degree from a good management school.
- Experience at a
media company, publisher, or ad tech platform
. - Familiarity with
ad inventory management
and monetization strategies. - Knowledge of
financial modeling, revenue recognition
, and sales pipeline metrics. - Background in
economics, business, statistics, or digital marketing analytics
.
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