Business Analyst

6 days ago

Bengaluru, Karnataka, India Cricbuzz Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About Cricbuzz:

Cricbuzz
is the leading digital destination for cricket, delivering real-time scores, breaking news, and immersive video and editorial content to millions of passionate fans across India and around the world. We are seeking a performance-driven Business Analyst to unlock the full potential of our advertising revenue streams across web and mobile platforms.

Role Overview:

We are seeking a highly analytical and skilled
Revenue & Ad Sales Business Analyst
to support our advertising and revenue teams. This role will be responsible for gathering, analysing, and presenting data related to advertising performance, revenue trends and opportunities, direct and programmatic sales, and strategic business goals. You will work cross-functionally with business, sales, ad ops, finance, engineering, and product teams to drive data-informed decisions and ensure alignment with overall company business targets.

Key Responsibilities:

  • Gather comprehensive data and insights on company's
    advertising revenue
    (direct, programmatic, and partnerships).
  • Integrate traffic analytics, audience behavior, and sports schedules (e.g., game days, tournaments etc) to forecast sales and content monetization potential.
  • Build and maintain
    dashboards and reports
    for sales teams and leadership.
  • Support
    sales forecasting
    , pacing, and revenue goal tracking.
  • Evaluate the performance of
    SSPs, ad networks, and direct sales campaigns
    .
  • Conduct
    ad hoc analyses
    to uncover growth opportunities, revenue leaks, and optimization areas.
  • Partner with sales leadership to
    create KPIs
    and market strategy inputs.
  • Collaborate with ad operations to measure campaign delivery and programmatic revenue optimisation.
  • Provide insights to product and strategy teams on
    monetization opportunities
    .
  • Summarize findings in
    clear, actionable presentations
    and updates for stakeholders.

Required Skills and Expertise:

  • 3–5+ years of experience in
    business analysis, ad revenue analysis, or sales strategy preferred
    .

  • Understanding of the
    digital advertising ecosystem
    , including:

  • Direct and programmatic ad sales

  • SSPs, DSPs, ad servers (e.g., Google Ad Manager), header bidding, etc.

  • Proficiency with
    data tools
    (e.g., Excel, SQL, GA, BigQuery, CleverTap etc).

  • Experience with
    CRM and sales tools
    .

  • Familiarity with
    traffic patterns, sports content cycles
    , and engagement metrics.

  • Exceptional ability to
    visualize, interpret, and communicate data-driven insights
    .
  • Strong collaboration and communication skills across technical and non-technical teams.
  • Ability to
    balance strategic thinking with hands-on execution
    .
  • Excellent
    organizational and project management skills
    to balance recurring reports with short turnaround insights.

Good to have Qualifications:

  • A master's degree from a good management school.
  • Experience at a
    media company, publisher, or ad tech platform
    .
  • Familiarity with
    ad inventory management
    and monetization strategies.
  • Knowledge of
    financial modeling, revenue recognition
    , and sales pipeline metrics.
  • Background in
    economics, business, statistics, or digital marketing analytics
    .

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