Brand Content Manager

2 days ago

Bengaluru, Karnataka, India Ultrahuman Full time ₹ 12,00,000 - ₹ 24,00,000 per year

About Ultrahuman: Ultrahuman is the world's most advanced metabolic fitness platform. We are helping people hit their fitness goals, perform better at sports and optimise their metabolic health by providing actionable insights for all biomarkers in our arsenal. We are snowballing and are backed by investors such as Alpha Wave Incubation, Steadview Capital, Blume Ventures, Nexus Venture Partners, and renowned angels. We are a small team of relentlessly optimistic people who love to think deeply about problems, push boundaries and have much fun while at it. :)

About the role: The marketing team at Ultrahuman is building awareness for health and wellness-focused wearable devices that let people understand their bodies deeper and take control of their metabolic fitness. Have the skills we are looking for and want to experience the journey in the future of health-tech? We are excited to have you. We are looking for a creative and highly motivated Brand Content Manager to join our team. As a Brand Content Manager, you will be responsible for overseeing the creation of captivating and high-converting assets for various marketing campaigns, both online and in offline retail spaces. Your main goal will be to ensure that all assets align with the brand's identity and contribute to the overall success of the brand.

Responsibilities:
  • Amazon Assets: Write strong copy and visualise creative assets for Amazon listings, including product images, infographics, and A+ content, to enhance the brand's presence and drive sales on the platform.
  • Promo Assets: Conceptualise creative promotional materials for marketing campaigns, including digital banners, advertising assets, and email visuals, to attract and engage target audiences.
  • Retail Assets: Develop retail-specific marketing materials, such as in-store displays, signage, and packaging designs, to create a cohesive and impactful brand experience in physical retail spaces.
  • Product Launches: Craft engaging assets for new product launches, collaborating with cross-functional teams to ensure a successful and visually compelling product introduction.
  • Photoshoots and Videoshoots: Manage and organize photoshoots and videoshoots to visually showcase the brand's products, capturing their features and benefits effectively, and maintaining a consistent visual identity throughout all media.
  • Brand Assets Curation: Curate and maintain a library of brand assets, including renders, lifestyle images, and other product-related visual materials, for use across various marketing channels and campaign for all Ultrahuman products.
  • Cohort Communication: Ensure clear communication of each product's features and benefits through visually appealing styles that resonate with our target cohorts, driving interest and sales.
  • Marketing Objectives Alignment: Collaborate with marketing and creative teams to understand and align with the brand's marketing objectives, ensuring that all assets support and reinforce the overall brand strategy.

Requirements:
  • Bachelor's degree in Marketing, Graphic Design, Communications, or related field.
  • 5+ years of proven experience in brand content management, with a track record of creating successful assets for ads, brand, e-commerce and retail environments.
  • Strong understanding of visual storytelling and how to communicate effectively through visuals.
  • Strong copywriting skills and ability to conceptualise campaigns
  • Excellent project management skills with the ability to prioritize tasks and meet tight deadlines.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Up-to-date with the latest design trends, marketing strategies, and industry best practices.
  • Highly creative with a keen eye for detail and a passion for creating outstanding visual content.

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