ATL & BTL Branding Executive

3 days ago


Tiruppur, Tamil Nadu, India Anbalaya cotton mills Full time ₹ 2,50,000 - ₹ 3,50,000 per year

Job Description: ATL & BTL Branding Executive

Location: Tirupur

Role Objective:

To plan and execute effective ATL & BTL branding campaigns that enhance brand visibility, awareness, and customer engagement.

Key Responsibilities:

  • Develop and implement integrated brand campaigns across ATL (TV, Print, Outdoor, Radio) and BTL (Events, Activations, In-store, POS) channels.
  • Coordinate with creative and media agencies for campaign execution.
  • Ensure brand consistency across all marketing materials and touchpoints.
  • Manage vendor relationships and campaign budgets efficiently.
  • Track and report campaign performance and ROI.

Skills & Qualifications:

  • Bachelor's/Master's in Marketing, Mass Communication, or related field.
  • 3–8 years of experience in brand marketing with hands-on ATL & BTL exposure.
  • Strong communication, project management, and analytical skills.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person



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