ATL & BTL Branding Executive
2 days ago
Job Description: ATL & BTL Branding Executive
Location: Tirupur
Role Objective:
To plan and execute effective ATL & BTL branding campaigns that enhance brand visibility, awareness, and customer engagement.
Key Responsibilities:
- Develop and implement integrated brand campaigns across ATL (TV, Print, Outdoor, Radio) and BTL (Events, Activations, In-store, POS) channels.
- Coordinate with creative and media agencies for campaign execution.
- Ensure brand consistency across all marketing materials and touchpoints.
- Manage vendor relationships and campaign budgets efficiently.
- Track and report campaign performance and ROI.
Skills & Qualifications:
- Bachelor's/Master's in Marketing, Mass Communication, or related field.
- 3–8 years of experience in brand marketing with hands-on ATL & BTL exposure.
- Strong communication, project management, and analytical skills.
Job Types: Full-time, Permanent
Pay: ₹25, ₹35,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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