General Manager Marketing

1 week ago

Mumbai, Maharashtra, India Tamarind Global Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

We are seeking a seasoned, full-stack marketing leader to design, lead, and scale our marketing function. You will craft strategic direction, drive brand growth, demand generation, customer acquisition & retention, and build a high-performing marketing team. You'll collaborate across product, sales, operations, and executive leadership to drive growth, expand market presence, and maximize return on marketing investment.

Key Responsibilities

Strategy & Planning


• Develop a 3- to 5-year marketing roadmap aligned with overall business strategy.


• Own brand positioning, messaging, and value proposition across markets.


• Market research, competitive analysis, customer segmentation, and insight generation.

Demand Generation & Growth


• Lead demand generation across digital (SEM, SEO, paid social, display), content, email, affiliate, partnerships.


• Plan and execute full-funnel campaigns (awareness → consideration → conversion → retention).


• Set targets (leads, MQL, SQL, CAC, LTV) and drive performance toward them.

Product / Launch Marketing


• Work with product management/teams to launch new offerings, features, modules.


• Define go-to-market plans, positioning, pricing, packaging, and campaigns.

Brand & Communications


• Manage brand identity, visual guidelines, tone & voice.


• Oversee PR, corporate communications, thought leadership content, and external agency relationships.


• Build the internal marketing narrative (employee communications, internal branding).

Data, Analytics & ROI


• Define and own key marketing metrics (CAC, LTV, conversion rates, ROI by channel).


• Implement attribution models, dashboards, reporting cadence.


• Budget planning, allocation, forecasting, and optimization.

Team Leadership & Capability Building


• Mentor, and lead marketing sub-teams (e.g. digital, content, performance, events).


• Define roles, processes, OKRs, workflows.


• Promote a culture of experimentation, learning, and accountability.

Cross-Functional Collaboration


• Work closely with sales, operations, product, customer success to ensure alignment.


• Provide marketing input into sales enablement, customer journeys, retention strategies.


• Partner with finance, legal, etc. as needed for budgets, contracts, compliance.

International / Multi-market Execution


• Localize campaigns, messaging, positioning for different geographies or markets.


• Manage regional marketing teams or vendors, ensure consistent brand execution globally.

Desired Skills / Tools


• Marketing automation: HubSpot, Mailchimp


• Analytics: Google Analytics 4


• Ad platforms: Google Ads, Facebook / Meta, programmatic networks.


• SEO & SEM tools: Ahrefs, SEMrush, Moz, etc.


• CRM & lead management: Zoho, Oracle, Salesforce or equivalents.


• Content management tools, email marketing, social media management tools.


• Project management, A/B testing, conversion optimization tools

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