General Manager Marketing

2 days ago

Mumbai, Maharashtra, India Sheth Realty Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Role & responsibilities

Strategic Planning & Leadership

  • Develop and implement marketing strategies to achieve sales and revenue targets for residential projects.
  • Conduct market research and competitor analysis to identify trends, opportunities, and threats.
  • Position the brand effectively in the market, ensuring consistent messaging and brand identity.
  • Collaborate with senior leadership to define pricing, product positioning, and go-to-market strategies.

Sales & Marketing Alignment

  • Work closely with the sales team to generate qualified leads and improve conversion ratios.
  • Design and oversee customer engagement programs, site visits, promotional events, and exhibitions.
  • Monitor sales funnel performance and optimize campaigns to boost ROI.

Digital & Traditional Marketing

  • Drive digital marketing initiatives including SEO, SEM, social media, email marketing, and online advertising.
  • Manage offline marketing campaigns such as print, outdoor, radio, and TV.
  • Oversee content creation, brochures, presentations, and other marketing collateral.
  • Ensure the company website and project microsites are updated and optimized.

Branding & Public Relations

  • Build and manage brand reputation through PR campaigns, media relations, and influencer partnerships.
  • Enhance visibility of the company and projects through corporate communications, press releases, and thought-leadership initiatives.

Team Management & Vendor Coordination

  • Lead, mentor, and manage the marketing team to deliver high-quality campaigns.
  • Liaise with creative agencies, media partners, digital marketing agencies, and event organizers.
  • Manage budgets effectively, ensuring optimal allocation of resources.

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