Customer Relationship Manager

1 day ago

Ludhiana, Punjab, India Fomerah Ventures Full time ₹ 2,40,000 - ₹ 3,60,000 per year

CRM & Sales Coordinator

Department: Sales & Marketing

Reports To: Sales Head / Director / CRM Manager

Location: Ludhiana

Purpose of the Role

To manage the entire sales and customer relationship process — from lead handling, booking coordination, documentation, payment follow-ups, to after-sales service — ensuring a seamless customer experience and efficient internal coordination across departments.

Key Responsibilities

A. Sales & Lead Management

  • Handle incoming leads from marketing, portals, and walk-ins.
  • Assign, track, and follow up on leads with sales executives.
  • Maintain CRM database with updated lead status, remarks, and closures.
  • Generate and circulate daily/weekly sales reports (leads, bookings, site visits, conversions).
  • Coordinate site visits and ensure smooth client experience.
  • Support the sales team in preparing proposals, quotations, and booking documents.

B. Booking & Documentation

  • Manage booking process: application form, booking amount, and KYC verification.
  • Coordinate with accounts for receipts and payment updates.
  • Liaise with legal for sale agreements, allotment letters, and registration process.
  • Maintain systematic records of all customer documents (soft & hard copies).
  • Ensure compliance with RERA and company documentation standards.

C. Customer Relationship Management (Post-Sales)

  • Act as a single point of contact for customers post-booking.
  • Send payment schedules, reminders, and project progress updates.
  • Address and resolve customer queries, issues, and requests promptly.
  • Coordinate with project, accounts, and legal departments for client requirements.
  • Manage possession communication, handover process, and feedback collection.

D. Reporting & Coordination

  • Maintain accurate data in FMS/ Excel dashboard.
  • Prepare MIS reports for management:
  • Sales status (leads, site visits, bookings)
  • Collection and outstanding payments
  • Customer service updates and complaint summary
  • Coordinate between Sales, Marketing, Accounts, and Project teams for smoother operations.
  • Assist management in implementing sales and customer experience improvements.

Qualifications & Skills Required

  • Education: Graduate / MBA (Marketing, Business Administration, or related).
  • Experience: 3–6 years in Real Estate Sales, CRM, or Customer Relations.
  • Technical Skills:
  • Proficient in MS Excel, Word, PowerPoint.

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Work Location: In person

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