Director - Brand Marketing

14 hours ago

Noida, Uttar Pradesh, India Talent Giants Consultancy Services LLP Full time

About Company: Started in 2019, STAGE is India's Premier Entertainment Platform for Regional Cultures. Experience the vibrant and diverse cultures of India with our extensive library of original stories in shows and movies in Haryanvi, Rajasthani and Bhojpuri. As a multi-cultural awards-winning platform, we're committed to bringing you the best in regional entertainment, stories from heartland delivered to your heart.

This role is the custodian of STAGE's brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring STAGE scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

 What You Own

  • Brand positioning, narrative, and long-term brand truth
  • Brand tone, voice, and cultural posture
  • Earned media, social brand voice, and PR narratives
  • Final authority on how STAGE shows up across all channels
  • What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

  • Define and evolve STAGE's core positioning as the platform for India's regional cultures
  • Own master brand architecture across regions, IPs, and markets
  • Protect the "red thread" connecting cultures without dilution or tokenism
  • Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

  • Own brand social handles, PR, and cultural conversations
  • Act as Editor-in-Chief of STAGE's public voice
  • Ensure social presence feels cultural, not promotional
  • Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

  • Lead brand strategy for flagship launches, regional expansion, and national moments
  • Ensure every campaign has a strong idea, emotional depth, and scalability
  • Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

  • Set creative standards for visual identity, copy, and storytelling
  • Ensure respectful, non-stereotypical representation of regional cultures
  • Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

  • Work closely with Content, Performance, Product, and CRM teams
  • Act as the brand conscience—calling out dilution or short-termism when needed

Special Remarks - 

  • 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
  • Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
  • Must have owned brand meaning, not just executed campaigns
  • Must have launched or scaled a brand platform, not only shows or campaigns
  • Prior ownership of earned media, social brand voice, and PR
  • Fluent Hindi is mandatory
  • Exposure to regional cultural contexts is a strong advantage
  • OTT experience is a plus

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