Director- Brand Marketing

2 days ago

Noida, Uttar Pradesh, India STAGE Full time

About Us
Started in 2019, STAGE is an entertainment platform for regional cultures known for producing premium quality content in Indian languages to reinforce, protect and validate people's sense of identity for their culture and heritage.

We currently focus on Haryanvi, Rajasthani and Bhojpuri languages. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.

In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here .

****The Mission

STAGE is an
**Entertainment Platform for India's Regional Cultures .

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India — across regions, communities, and cultural worlds that mainstream entertainment has historically under-represented.

We are looking for a
**Brand Custodian - someone who owns the meaning, voice, and long-term equity of STAGE.

You will own the
**STAGE Master Brand along with child brands .

While our content is rooted in specific regional cultures, STAGE as a brand must feel
cohesive, contemporary, and emotionally consistent across markets. Your mandate is to build a brand that scales nationally
without losing cultural depth or authenticity .

****What You Will Own (Non-Negotiable)

This role owns
**brand meaning , not just marketing output.

You Are The Final Authority On

  • STAGE's positioning and narrative
  • Brand tone, voice, and cultural posture
  • How STAGE shows up across all channels
  • What the brand amplifies — and what it consciously avoids

****Key Responsibilities

*1. Brand Strategy & Positioning (The North Star)*

  • Define and evolve the core brand positioning of STAGE as a platform for India's regional cultures.
  • Own the master brand architecture — ensuring diverse regional stories, IPs, and markets ladder up to a single, strong brand truth.
  • Create and protect the "red thread" that connects different regional cultures without flattening, stereotyping, or dilution.
  • Define brand tenets, tone of voice, narrative principles, and storytelling philosophy.

  • Act as the final brand gatekeeper across:

  • App & product experience****

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