Director – Brand Marketing

1 day ago

Noida, Uttar Pradesh, India agile-labs Full time
  • Brand positioning, narrative, and long-term brand truth
  • Brand tone, voice, and cultural posture
  • Earned media, social brand voice, and PR narratives
  • Final authority on how shows up across all channels
  • What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

  • Define and evolve core positioning as the platform for India's regional cultures
  • Own master brand architecture across regions, IPs, and markets
  • Protect the "red thread" connecting cultures without dilution or tokenism
  • Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

  • Own brand social handles, PR, and cultural conversations
  • Act as Editor-in-Chief of public voice
  • Ensure social presence feels cultural, not promotional
  • Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

  • Lead brand strategy for flagship launches, regional expansion, and national moments
  • Ensure every campaign has a strong idea, emotional depth, and scalability
  • Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

  • Set creative standards for visual identity, copy, and storytelling
  • Ensure respectful, non-stereotypical representation of regional cultures
  • Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

  • Work closely with Content, Performance, Product, and CRM teams
  • Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

  • Social media managers or execution-only marketers
  • Brand marketers without commercial accountability
  • Candidates who see brand and performance as opposing forces
  • Candidates dependent on large teams or budgets to create impact

Job Types: Full-time, Permanent

Pay: ₹4,584,552.98 per year

Work Location: In person

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