Associate: Business Analyst

Ably Soft specializes in delivering paramount web design and development solutions. With an expert team of over 150 web professionals and clientele in more than 50 countries, we invest in cultivating diverse talents and rendering an enriching experience. Our flagship award-winning product YoKart has been a huge success. Our cutting-edge eCommerce enabled and database-driven platforms have garnered immense recognition. We are one of the fastest-growing IT companies in the region with prowess in delivering innovative eCommerce solutions. Pursuing a holistic approach, we focus on supporting an employee-driven work environment.

• ISO 9001:2015 Certified Company
• NASSCOM Member

Job Responsibilities:

• Lead Qualification and Initial Engagement

• Objective: Assist the Sales Team by qualifying incoming leads based on predefined criteria.

• Key Activities:

• Analyze and make relevant notes w.r.t the source of the lead, prospect persona/profile, and options to establish a connection with the prospect.

• Conduct initial contact with leads via email/phone/WhatsApp/skype/Social Networking platforms, etc., and record relevant notes in our CRM.
• Collect and record essential information from leads to determine the relevancy and potential of the lead.

• Qualified leads will be transferred to the core sales team members for further action.

• Success Metrics:

• Number of leads successfully qualified/engaged and passed on to the concerned sales team member.

• Accuracy and relevancy of the data recorded in our CRM.

• Follow-Ups and Communication

• Objective: Maintain communication with potential clients to nurture relationships until the lead has been marked lost or won.

• Key Activities:

• Conduct timely follow-ups with leads who are not responding and may require additional information.

• Keep detailed records of follow-up interactions and client needs via CRM.

• Success Metrics:

• Consistency and timeliness of follow-ups.

• Lead conversion rate (from silent leads to active ones).

• Demo Presentations

• Objective: Assist in delivering demo presentations to potential clients as part of the lead nurturing process.

• Key Activities:

• Learn our ready eCommerce solutions thoroughly.

• Prepare and deliver demo presentations to our prospects/clients/in-house team members.

• Address general (HOW TOs) queries during and after the demo to facilitate a smooth handover to core sales members.

• Success Metrics:

• Number of demos successfully conducted.

• Quality and effectiveness of demo presentations as measured by feedback from the prospects and the leads won after the demo.

• General Query Handling

• Objective: Serve as the initial point of contact for general inquiries from potential clients.

• Key Activities:

• Respond to basic queries regarding products, services, or processes.

• Direct more complex inquiries to the appropriate core sales team members.

• Success Metrics:

• Response time to general inquiries.

• Satisfaction rate of leads based on query resolution.

• Collaboration and Support

• Objective: Work closely with the Sales Team to ensure seamless support and lead handling/nurturing.

• Key Activities:

• Collaborate with senior sales team members and provide the required support as may be required wrt to Leads Analysis, Prospects Profiling, Leads Handling, CRM Management and Data Analysis, competition analysis.

• Provide timely and accurate updates to the Sales Team regarding lead status and feedback.

• Success Metrics:

• Self Initiative, Proactiveness, and Quality of support provided to senior sales members.

• Team feedback on collaboration and support effectiveness.

Required Experience:

• 0-1 year
• Candidates with an IT Industry background only (For the experienced candidates)

Qualifications:

• Bachelors Degree in Computer Applications, Business Administration, Marketing, Commerce, or a related field.
• Alternative Qualifications: A diploma in Sales, Marketing, or Business Management may also be considered, especially if accompanied by relevant internships or work experience

Salary, Location, Working Days:

• Salary: No bar for deserving candidate
• Location: Mohali, Punjab
• Working Days: Five days working