SEO & Paid Media

2 days ago

Thāne, Maharashtra, India Vector Consulting Group Full time

Vector Consulting Group is a 19-year-old homegrown Indian management consulting company. We offer unique solutions to chronic 'wicked' problems in areas of supply chain, operations, sales & distribution, R&D, NPD, retail operations, Industrial CAPEX projects, and software development.

We have a strategic tie-up with TIS Inc., a $4.00 Bn Japanese company. Last year, we opened offices in Indonesia and the US and currently we have projects running in 23 countries.

We are looking for a SEO and paid media specialist to take ownership of our digital presence — driving visibility, engagement, and performance across all key parameters of our website. The ideal candidate will blend technical know-how with brand and marketing objectives to ensure that our website remains an effective hub for our content and brand storytelling.

This is a hands-on, high-accountability role where you will be the custodian of our website ecosystem — managing its SEO and paid media efforts.

Role & Responsibilities:

SEO & Content Optimisation

  • Develop and implement advanced SEO strategies to drive organic growth, increase search rankings, and optimize user journey metrics.
  • Execute comprehensive keyword research, technical/on-page/off-page optimization, and regular site audits.
  • Guide in-house teams to produce SEO-optimized content and advise on best practices for web copy, blogs, and multimedia.
  • Analyze data and report on SEO performance with actionable insights using Google Analytics, Search Console, and other webmaster tools.

Paid Media Campaigns

  • Design, launch, and manage paid campaigns across LinkedIn, Twitter/X, YouTube, and Google (Search & Display).
  • Monitor performance, optimize budget allocation, and maximize ROI against clear KPIs—traffic, leads, and engagement.
  • Collaborate with content and brand teams to ensure paid media aligns with overall marketing goals and storytelling.
  • Stay ahead of emerging trends: AI-powered tools, programmatic advertising, and new media
  • Ensure all campaigns align with brand and content marketing objectives.

Reporting & Insights

  • Prepare detailed reports on digital performance and present strategic recommendations to senior management.
  • Utilize advanced analytics platforms—Google Analytics, Data Studio, SEMrush, Ahrefs, Moz—for campaign optimization.

Teamwork and Innovation

  • Mentor colleagues cross-functional projects with content, design, and sales teams.
  • Drive innovation by testing new digital marketing techniques and tools.

Required Competencies:

  • 6–8 years of proven experience in SEO and paid media campaign management in B2B/professional services, especially content heavy sites.
  • Advanced proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, SEMrush, Moz, Ahrefs, Screaming Frog, or similar tools.
  • Strong communication skills with top-notch English grammar.
  • High attention to detail, strong analytical mindset, and a self-driven attitude.
  • Experience with data-driven decision making, conversion rate optimization, and emerging marketing technologies is a plus.

What's on Offer:

  • Opportunity to learn & to grow with a rapidly growing consulting firm.
  • One of the best organization cultures in the industry.

Required Experience:

  • 6–8 years of proven experience in SEO and paid media campaign management in B2B/professional services, especially content heavy sites.

Qualification:
Open to all streams.

Compensation:
Competitive salary as per the market.

Work Arrangement:
Monday to Friday, work from office (Thane location).

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