Sales Marketing Executive

Job Title:
Marketing and Sales Executive

Location:
Pune

Job Summary

We are seeking a highly motivated and results-driven Marketing and Sales Executive to join our team. The ideal candidate will be a proactive, strategic thinker with a passion for art and a strong understanding of B2B and high-value sales. This role is crucial for expanding our market presence, building strong client relationships, and driving revenue growth. The Marketing and Sales Executive will be responsible for the entire sales cycle, from lead generation to post-sale relationship management, with a focus on cultivating relationships with corporate clients, political figures, and architectural firms.

Key Functions and Responsibilities

1. Strategic Planning & Market Research (20% of time)

• Develop and execute a comprehensive marketing and sales strategy tailored to our target clientele (corporate, political, architectural).

• Conduct in-depth market research to identify new business opportunities, emerging trends, and competitor activities.

• Analyze client feedback and sales data to refine marketing and sales strategies.

1. Lead Generation & Business Development (30% of time)

• Identify and research potential clients within the corporate sector (e.g., real estate developers, hotels, corporate headquarters), political sphere, and architectural firms.

• Utilize a variety of channels, including networking events, industry trade shows, online platforms, and direct outreach, to generate qualified leads.

• Prepare compelling sales presentations and proposals that highlight the unique value proposition of our art.

• Forge strategic partnerships with architects, interior designers, and art consultants to secure a consistent stream of commissions.

1. Client Relationship Management (30% of time)

• Serve as the primary point of contact for new and existing clients.

• Conduct initial consultations to understand client needs, artistic vision, and project requirements.

• Collaborate with the design and production team to ensure the client's vision is accurately translated into the final product.

• Manage the entire sales process, from initial inquiry and proposal submission to contract negotiation and project sign-off.

• Maintain strong, long-term relationships with key clients to encourage repeat business and referrals.

1. Marketing & Brand Promotion (15% of time)

• Manage the company's digital presence, including the website, social media (LinkedIn, Instagram, etc.), and email marketing campaigns.

• Create and curate high-quality content (e.g., case studies, project portfolios, articles) to showcase our work and expertise.

• Represent the company at industry events, art exhibitions, and conferences to build brand awareness.

• Develop and distribute marketing materials such as brochures, catalogs, and presentations.

1. Administrative & Reporting (5% of time)

• Maintain a detailed and up-to-date CRM (Customer Relationship Management) system with all client interactions and sales data.

• Provide regular reports on sales pipeline status, conversion rates, and marketing campaign performance.

• Track and report on sales targets and key performance indicators (KPIs).

Role Clarity:
What Success Looks Like

The Marketing and Sales Executive is an end-to-end owner of the client acquisition and relationship-building process. Success in this role is not just about closing a sale, but about fostering a deep understanding of the client's needs and guiding them through a creative journey.

• You are the Face of the Company: You will be the primary external representative of our brand, embodying our commitment to quality, creativity, and professionalism.

• You are a Storyteller: You don't just sell a product; you sell a vision. Your role is to articulate the story behind our art and connect it to the client's aspirations.

• You are a Connector: You bridge the gap between the client's vision and our artists' capabilities. You ensure seamless communication and a positive experience for all parties involved.

• You are an Entrepreneurial Thinker: This role requires a self-starter who can identify opportunities, take initiative, and build a book of business from the ground up. You will be responsible for building and nurturing a network of key contacts.

• You are a Strategic Partner: For our clients, you are not just a vendor but a trusted advisor who helps them commission a meaningful piece of art that enhances their space and leaves a lasting impression.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, Art History, or a related field.

• 1-4 years of experience in B2B sales, marketing, or business development, preferably in a high-value or luxury goods industry.

• Proven track record of meeting or exceeding sales targets.

• Strong understanding of marketing and sales principles, particularly in a niche market.

• Excellent communication, negotiation, and presentation skills.

• Ability to network and build rapport with high-level clients, including corporate executives and political figures.

• Knowledge of the art market, design industry, or architecture is a significant advantage.

• Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.

• A passion for art, design, and creativity.