Marketing Analyst, Staff

Marketing Analyst, Staff (Social Media Manager) - Qualcomm & Snapdragon, India

General Summary:

The Social Media Manager will be responsible for developing and executing a robust social media strategy for Qualcomm and Snapdragon brands in India. This role is pivotal in driving digital engagement, building brand awareness, and fostering a strong online community across multiple social platforms. The individual will lead content creation, campaign management, and social media analytics to ensure alignment with broader marketing and business objectives.

Key Responsibilities:

1. Social Media Strategy:

2. Develop and implement a comprehensive social media strategy for Qualcomm and Snapdragon, tailored to the Indian market.

3. Identify key social platforms and trends to maximize brand visibility and engagement with target audiences, including consumers, tech enthusiasts, industry professionals, and media.

4. Align social media activities with business goals, product launches, and marketing campaigns.

5. Content Creation & Management:

6. Lead the creation of compelling, engaging, and shareable content (text, images, videos) that resonates with the target audience.

7. Oversee the content calendar, ensuring timely execution of posts across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).

8. Work with internal teams and external agencies to produce high-quality content, including product videos, infographics, and blog posts.

9. Campaign Planning & Execution:

10. Design and execute social media campaigns that promote Qualcomm and Snapdragon's latest products, innovations, and industry leadership.

11. Collaborate with cross-functional teams (PR, marketing, product) to support product launches and other key initiatives through coordinated social media activities.

12. Monitor real-time trends and leverage them to create reactive content that drives conversations around the brand.

13. Community Management:

14. Build and engage with online communities, responding to inquiries and comments in a timely and professional manner.

15. Foster relationships with influencers, tech bloggers, and key opinion leaders to amplify brand presence and credibility.

16. Monitor user-generated content and brand mentions to nurture a positive brand image.

17. Social Listening & Analytics:

18. Use social listening tools to track brand sentiment, emerging trends, and competitor activities.

19. Analyze and report on social media performance, using metrics such as engagement rates, reach, and ROI to inform strategy adjustments.

20. Identify key insights from social media data to improve content strategy and audience targeting.

21. Collaboration & Stakeholder Management:

22. Work closely with PR, product, and marketing teams to ensure consistent messaging and integration across all digital touchpoints.

23. Collaborate with global teams to localize content and campaigns for the Indian market, ensuring relevance and cultural sensitivity.

24. Platform Innovation & Experimentation:

25. Stay updated with social media platform updates, algorithm changes, and new features to optimize content distribution and engagement.

26. Experiment with new formats and emerging platforms to keep Qualcomm and Snapdragon at the forefront of digital innovation.

Qualifications & Skills:

• Bachelors degree in Marketing, Communications, Digital Media, or related field.

• 7+ years of experience in social media management, with a strong focus on technology brands.

• Proven experience in driving successful social media campaigns and growing online communities.

• In-depth knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.), analytics tools, and best practices.

• Excellent content creation skills, with a focus on creativity and storytelling.

• Strong analytical mindset, with the ability to interpret data and turn insights into actionable strategies.

• Exceptional written and verbal communication skills.

• Experience in managing influencer relationships and partnerships.

• A passion for technology, with a good understanding of trends in 5G, AI, IoT, and mobile computing.

Preferred Experience:

• Experience in the semiconductor, mobile technology, or telecommunications sectors.

• Familiarity with paid social media strategies and tools (Facebook Ads, LinkedIn Ads, etc.).

• Previous experience working in a multinational organization is a plus.

Minimum Qualifications:

Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. ORAssociate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. ORHigh school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.*Completed advanced degrees in a relevant field may be substituted for up to two years (Masters = one year, Doctorate = two years) of work experience.