Market Research Analyst
2 days ago
Location:
Gurgaon, India (field visits required)
Engagement type:
Freelance
Start date:
Immediate (or specify)
Role summary
We're hiring a hands-on Market Research Analyst to deliver both desk and primary field research to validate and shape a local business-setup idea. You will combine online secondary scans (websites, Google Maps, public datasets) with in-person fieldwork in a designated Gurgaon location to produce a detailed market report, value-chain interviews, mapped insights, and actionable recommendations.
Key responsibilities
- Conduct rapid secondary research: scan websites, government portals, business listings, social pages and extract relevant market & competitor data.
- Use Google Maps and similar tools to map businesses, footfall proxies, transport links, and service nodes in the target area.
- Plan and carry out fieldwork in a specified Gurgaon locality: walk the zone, map economic activities, photograph sites, log GPS coordinates, and assess foot traffic and operating hours.
- Cross-check neighbouring market areas and identify linkages, overlapping services, and competitive threats/opportunities.
- Conduct 8–15 short semi-structured interviews with shopkeepers, suppliers, transporters or customers to map value chains, supply sources, margins, and backend constraints.
- Record notes, short audio (with consent), and take photographs to support evidence.
- Synthesize findings into a clear, well-referenced report with maps, a spreadsheet of mapped points, interview summaries, opportunity/risk analysis and practical recommendations for business setup.
- Present findings (remote or in-person) and be available for follow-up clarification/questions.
Expected pay ~ Rs Per Hour, depends on length of task
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