Franchise Sales Manager

2 days ago

Delhi, Delhi, India Sbs Herbal Limited Full time ₹ 2,00,000 - ₹ 7,00,000 per year

Job Title: Franchise Sales Manager – Grocery Retail

Department: Sales

Reporting To: CBO / Head of Franchise Development

Job Summary:

The Franchise Sales Manager will lead the expansion of SBS Food Mart's grocery retail network by identifying, engaging, and converting potential franchise partners. The role demands a strong understanding of grocery retail operations, investment models, and store formats to ensure franchisees are a perfect fit for our business model.

Key Responsibilities:1. Lead Generation & Prospecting

  • Generate quality franchise leads through social media campaigns, local trade fairs, grocery industry networks, property agents, and business associations.
  • Target entrepreneurs and investors interested in grocery and FMCG retail.
  • Screen prospects for financial strength, location feasibility, and retail experience.

2. Franchise Sales & Deal Closure

  • Present the SBS Food Mart grocery franchise concept, highlighting advantages like product range, supply chain, and profit margins.
  • Share detailed investment break-up, expected ROI, and operational model.
  • Conduct store visits or model store tours for serious prospects.
  • Close deals by negotiating franchise terms, fees, and agreements.

3. Relationship & Territory Management

  • Maintain strong rapport with potential franchisees during the evaluation phase.
  • Suggest the best store formats (Mini Mart, Super Mart, Hyper Mart) based on demographics and local demand.
  • Hand over closed deals to the store setup and operations team for execution.

4. Market Research & Competitor Analysis

  • Identify high-potential grocery retail locations across towns and cities.
  • Study competitors like Reliance Smart, D-Mart Ready, Big Bazaar, and JioMart for pricing, offers, and expansion strategy.
  • Provide inputs to marketing for territory-specific promotions.

5. Reporting & Coordination

  • Maintain updated lead pipeline in CRM software.
  • Submit weekly/monthly sales reports to management.
  • Coordinate with legal, operations, and supply chain teams for smooth onboarding.

Required Skills & Qualifications:

  • Bachelor's degree in Business, Marketing, or Retail Management (MBA preferred).
  • 3–5 years of experience in franchise sales, preferably in grocery/FMCG retail.
  • Strong negotiation, closing, and interpersonal skills.
  • Knowledge of grocery store operations, supply chain, and SKU management.
  • Excellent presentation and communication skills.
  • Ability to travel for meetings and market visits.

Key Performance Indicators (KPIs):

  • Number of new grocery franchise stores opened per month/quarter.
  • Lead-to-franchise conversion rate.
  • Expansion into new cities/towns as per plan.
  • Franchisee onboarding satisfaction score.

Salary & Benefits:

  • Competitive base salary.
  • Attractive incentives based on franchise sales targets.
  • Travel & accommodation reimbursement for outstation meetings.
  • Fast-track career growth in the organization.

Job Types: Full-time, Permanent

Pay: ₹20, ₹70,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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