Senior Director Brand Marketing

2 weeks ago

Mumbai, Maharashtra, India JioStar Full time ₹ 20,00,000 - ₹ 25,00,000 per year

The Brand Manager will play a key role in defining brand strategy, executing campaigns, and driving audience engagement. The incumbent will work closely with internal teams, creative agencies, and external partners to deliver impactful marketing initiatives that strengthen Star Sports' presence and build deeper connections with its audience.

What you will do

  • Strategic Roadmap
    : Define the marketing roadmap for each property by setting objectives across awareness, intent to watch, media reach, and viewership (TVR, reach, frequency, consumption). Drive these outcomes through innovative communication strategies and marketing plans tailored to geographies and consumer cohorts
  • Data & Insights
    : Analyze viewership trends, triggers, and barriers for each property/event using primary and secondary research where applicable. Translate these findings into actionable insights that inform product interventions, media strategies, and communication plans
  • Marketing Communications
    : Develop clear briefs aligned to goals and deliverables. Collaborate with internal and external creative teams, articulating insights, propositions, and campaign directions. Ensure alignment on marketing communication plans across owned, paid, digital, social, and activation channels
  • Campaign Development & Execution
    : Conceptualize and deliver breakthrough campaigns that maximize brand awareness for the sport. Oversee integrated campaign execution, partnering with internal stakeholders (insights, creative, media, social, partnerships, PR) to ensure seamless rollout with detailed cascade plans and on-air schedules
  • Project Management
    : Lead cross-functional project teams (league owners, programming, acquisition, distribution, sales, commercial) to deliver end-to-end marketing plans in a fast-paced environment
  • Scheduling Inputs
    : Provide data-driven recommendations for match scheduling across key properties
  • Performance Tracking
    : Monitor business and marketing metrics against set objectives, identify gaps, and recommend corrective actions for in-season and future campaigns
  • Budget Management
    : Track and manage marketing spends, ensuring adherence to budgets and driving cost efficiencies across categories

Skills, Experience & Attributes for Success

  • MBA in Marketing from a leading B-School
  • 10+ years of marketing and brand management experience with large national consumer brands, with deep expertise in marketing principles, media planning, consumer research, and end-to-end ATL, BTL, and integrated campaign development
  • Proven track record of delivering measurable business impact
  • Self-starter with the drive to take initiative and deliver results
  • Strong people management and influencing skills
  • Excellent analytical, communication, and presentation abilities, with clarity in thought and articulation
  • Ability to navigate and thrive in ambiguity
  • Genuine passion for sports and an understanding of the sports ecosystem

  • Senior Account Director

    17 hours ago

    Mumbai, Maharashtra, India Ventures Communications Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Company DescriptionVentures Communications is a dedicated advertising and marketing agency providing cost-effective, results-driven solutions. As a trusted brand partner, we prioritize responsibility and a logical approach to addressing clients' diverse needs. With enthusiasm and efficiency, we develop tailored strategies and advertising campaigns aimed at...

  • Director, Co-brand Portfolio Optimization

    6 days ago

    Mumbai, Maharashtra, India Visa Inc. Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description Team Summary The India Co-brand Partnerships teams mission is to win new co-brand business and ensure co-brand portfolio success in India the AP region. The team is engaged across multiple functions within the Visa India organization to bring the very best of Visas expertise and assets to our clients, earning well-qualified wins to drive...

  • Brand Executive

    4 days ago

    Mumbai, Maharashtra, India Insight Cosmetics Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    We're Hiring: Senior Executive – Brand | Mumbai (Lower Parel/Curry Road)Reports to:DirectorAre you passionate about brand-building and innovation in the retail/cosmetics industry? We're looking for aSenior Executive – Brandwho can drive strategic initiatives, elevate our brand presence, and fuel business growth across digital and offline platforms. What...

  • Director, Marketing

    4 days ago

    Mumbai, Maharashtra, India Affinity Global Full time ₹ 15,00,000 - ₹ 30,00,000 per year

    About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and...

  • Senior Director

    1 week ago

    Mumbai, Maharashtra, India CleverTap Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About the Role:We are seeking a dynamic and visionary Senior Director of Product Marketing to lead the product positioning, go-to-market strategy, and narrative building for our suite of customer engagement solutions. As the Senior Director of Product Marketing, you will be the bridge between product management, sales, marketing, and customer...

  • Director, Co-brand Portfolio Optimization

    1 week ago

    Mumbai, Maharashtra, India Visa Full time ₹ 12,00,000 - ₹ 18,00,000 per year

    Company DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure...

  • Brand Experience Director

    13 hours ago

    Mumbai, Maharashtra, India ICONIQA Hotels & Resorts Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    ICONIQA MUMBAI is an upscale lifestyle hotel redefining hospitality with vibrant, immersive experiences. Nestled in the heart of Mumbai's airport hospitality district, our hotel blends cutting-edge design, world-class dining, and curated programming to create unforgettable guest moments.The Role:We're seeking a dynamic and creative Brand Experience Director...

  • Senior Account Director

    2 weeks ago

    Mumbai, Maharashtra, India Whizz HR Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We are on the look out for a Senior Account Director to work with a leading Digital Advertising Agency in MumbaiJob Summary:The Account Director will lead client relationships, overseeing strategic planning, campaign delivery, and team performance for key digital accounts. This role requires a strong understanding of digital marketing, client management, and...

  • Associate Director Digital Marketing

    16 hours ago

    Mumbai, Maharashtra, India Crisil Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job location- Saki Vihar, MumbaiRole Overview:We are seeking an experienced and visionary Director of Digital Marketing to lead our integrated marketing initiatives and drive impactful digital strategies. This role combines leadership, innovation, and hands-on expertise to elevate our brand presence and deliver measurable business outcomes.Key...

  • Art Director

    2 weeks ago

    Mumbai, Maharashtra, India Alchemist Marketing & Talent Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Overview:We're looking for an experiencedArt Directorwho doesn't just think outside the box - they throw the box away and start from scratch. If you live and breathe design, have a deep understanding of branding and visual storytelling, and know how to lead a team to bring concepts to life across formats and media, we'd love to meet you. This role demands...