Marketing Communications Executive

3 days ago

Vile Parle, Maharashtra, India Yash Charitable Trust Full time ₹ 4,80,000 per year

Role Overview

We are seeking a dynamic and creative Marketing & Communications professional to join our team. This individual will be responsible for devising and executing YCT's overall marketing and communication strategy, with a strong focus on digital and social media. They will collaborate with our in-house graphic designer to create engaging campaigns, manage external communications, and strengthen YCT's brand presence across platforms.

The role also involves creating original content (photos, videos, reels) onsite, planning/overseeing paid advertising campaigns on social media, and developing YCT's monthly newsletter.

Key Responsibilities

  • Develop and implement an integrated marketing and communication strategy to enhance YCT's visibility and impact.
  • Create, manage, and grow YCT's presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube).
  • Plan and execute paid advertising campaigns on digital and social media platforms.
  • Shoot and edit engaging content (photos, videos, reels, stories) regularly to capture YCT's activities, initiatives, and impact.
  • Work closely with the graphic designer to produce visually appealing and impactful campaigns.
  • Draft compelling copy for social media posts, newsletters, press releases, website updates, and other communication materials.
  • Develop and circulate a monthly newsletter to engage stakeholders, donors, and the wider community.
  • Plan, coordinate, and manage PR opportunities, media engagement, and external communications.
  • Ensure consistent brand messaging across all communication channels.
  • Track and analyze the effectiveness of campaigns; recommend improvements based on data-driven insights.
  • Develop and implement SEO strategies to improve website visibility, search rankings, and organic traffic.
  • Conduct keyword research and optimise content (blogs, landing pages, press releases) for higher discoverability.
  • Monitor and analyse website and campaign performance using analytics tools (e.g., Google Analytics, Search Console).
  • Collaborations & Partnerships: Identify and build partnerships with influencers, collaborators, and aligned organisations to expand YCT's reach and impact.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Media, or related field
  • 2–5 years of experience in marketing, communications, or digital media (experience in the nonprofit sector a plus).
  • Strong understanding of social media platforms, content creation, and community engagement.
  • Experience in shooting and editing photos/videos for social media.
  • Knowledge of paid advertising tools (e.g., Meta Ads Manager, Google Ads).
  • Excellent written and verbal communication skills in English.
  • Ability to work collaboratively with cross-functional teams and external stakeholders.
  • Creative, proactive, and detail-oriented, with strong organisational skills.
  • Familiarity with PR, media outreach, and event promotion.

What We Offer

  • An opportunity to make a meaningful impact in the social sector.
  • A supportive and inclusive work environment.
  • Scope for professional growth and creativity.
  • Remuneration based on experience and qualifications.

Application

Interested candidates may send their resumes to

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Benefits:

  • Flexible schedule
  • Provident Fund
  • Work from home

Education:

  • Bachelor's (Required)

Experience:

  • Marketing (digital and other): 2 years (Required)

Language:

  • English (Required)

Work Location: In person

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