Digital Marketing Specialist
1 day ago
A Digital Marketing Specialist plays a key role in enhancing the company's online presence and driving traffic through various digital channels. Their responsibilities involve both SEO and Social Media Management tasks, including:
Content Strategy:
Developing comprehensive content strategies that align with SEO objectives and are optimized for social media platforms.
Keyword Research:
Conducting keyword research to identify high-value search terms that can be integrated into content for SEO purposes.
Content Creation:
Producing engaging and optimized content, including blog posts, articles, social media updates, and multimedia content.
On-Page Optimization:
Implementing SEO best practices on websites, such as optimizing meta tags, headings, and internal links.
Social Media Campaigns:
Planning and executing social media campaigns to drive brand awareness, engagement, and conversions.
Community Engagement:
Building and nurturing relationships with followers by actively responding to comments, messages, and mentions.
Analytics and Reporting:
Monitoring key performance indicators (KPIs) for both SEO and social media efforts using tools like Google Analytics, SEMrush, and social media analytics platforms.
Optimizing User Experience (UX):
Collaborating with web developers to enhance website usability and optimize conversion paths.
Continuous Optimization:
Conducting A/B testing and implementing data-driven optimizations to improve campaign performance and website visibility.
Staying Updated:
Keeping abreast of industry trends, algorithm updates, and emerging technologies to adapt strategies accordingly.
Job Type: Full-time
Pay: ₹25, ₹30,000.00 per month
Benefits:
- Health insurance
Experience:
- Digital marketing: 2 years (Required)
Work Location: In person
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