Am)digital Marketing

1 week ago

Lower Parel Mumbai Maharashtra, India Lafit Lighting Solutions LLP Full time

**Strategic responsibility**
- Design and execute Marketing Plan + Marketing Budget across the Marketing Medium / Channels ( 1 year and 3 year rolling plan) and ensure effective allocation of resources to maximize impact and ROI.
- Lead market research initiatives to evaluate product acceptance, product demand, product pricing, and product positioning
- Manage relationships with external agencies, vendors, and partners to support marketing objectives.

Lead Generation & Customer Acquisition
- Develop and manage lead generation strategies to drive customer acquisition and conversion.
- Monitor the Lead conversion rate on an ongoing basis and calculate the Marketing ROI
- Ensure that all the Pull activities are conducted for creation of database of prospects viz Architects / Interior Designers / PMC / MEP / Electrical Consultants / Developers
- Build Customer Support Channel via Whatsapp Bott / Toll Free Number or any other effective channel.
- Digital Marketing & Analytics
- Ensure a data-driven approach to marketing, utilizing analytics tools to track, report, and optimize campaign performance and also stay up to date on digital marketing trends
- Adhere to the targeted marketing ROI from the Digital Campaigns

Campaign & Content Management
- Plan and execute integrated marketing campaigns to support product launches, promotions, and brand initiatives.
- Oversee content creation efforts for websites, social media, blogs, and other channels to ensure high engagement and alignment with the brand’s messaging.
- Collaborate with the creative team to develop innovative marketing collateral and content.
- Regularly update the new products / projects and logs on the company website

Pay: ₹350,000.00 - ₹600,000.00 per year

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Weekend only

Ability to commute/relocate:

- Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital Marketing: 8 years (required)

**Location**:

- Lower Parel, Mumbai, Maharashtra (required)

Work Location: In person

Application Deadline: 08/03/2025
Expected Start Date: 07/03/2025

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