Digital Marketing Specialist

4 days ago

Lower Parel Mumbai Maharashtra, India ROYALUX PRODUCTS PRIVATE LIMITED Full time ₹ 2,40,000 - ₹ 3,80,000 per year

We are seeking a proactive and creative Digital Marketing Executive to lead our online marketing efforts for our premium range of wine cellars. The candidate will be responsible for building brand awareness, driving online visibility, and generating qualified leads through digital platforms.

Key Responsibilities

Social Media Marketing:

Manage company profiles on Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

Plan and execute regular posts, reels, and campaigns to promote products and engage audiences.

Respond to comments, messages, and inquiries professionally.

Content Creation & Management:

Coordinate with photographers/videographers for product shoots and lifestyle content.

Write engaging product descriptions, blog posts, and email newsletters.

Ensure brand voice and premium positioning is consistent across channels.

Advertising & Campaigns:

Run paid campaigns on Google Ads, Meta (Facebook/Instagram), and other digital platforms.

Optimize ads for lead generation and conversions.

Monitor ad performance and prepare reports with insights.

SEO & Website Management:

Optimize company website for search engines (on-page & off-page SEO).

Update product pages, landing pages, and blogs regularly.

Track website analytics and recommend improvements.

Email & WhatsApp Marketing:

Create targeted campaigns for existing and potential customers.

Maintain customer databases and track campaign performance.

Analytics & Reporting:

Track KPIs such as website traffic, leads, conversion rates, and ROI.

Present monthly digital marketing performance reports to management.

Desired Candidate Profile

Bachelor's degree in Marketing, Digital Marketing, Mass Media, or related field.

2–4 years of experience in digital marketing, preferably in luxury, appliances, or lifestyle products.

Strong knowledge of SEO, Google Ads, Meta Ads, and social media trends.

Hands-on experience with tools like Google Analytics, Meta Business Suite, Canva, Mailchimp, etc.

Creative thinker with an eye for premium branding and storytelling.

Excellent communication skills (written and verbal).

Ability to work independently and coordinate with agencies/vendors.

Job Types: Full-time, Permanent

Pay: ₹20, ₹35,000.00 per month

Work Location: In person

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