Field Marketing Expert

Zycus is seeking a dynamic Global Events & Marketing Leader to lead Horizon, our premier global procurement event, along with other strategic field events. In this high-impact role, you will own the complete event lifecycle from initial recee of marquee venues and contract negotiations with hotels, AV partners, and Destination Management Companies (DMCs) to speaker management and post-event ROI analysis. Beyond event execution, this leader will also drive analyst relations and customer marketing initiatives, ensuring that Horizon amplifies customer success stories, strengthens referenceability, and positions Zycus as a trusted partner with both clients and leading industry analysts. You will collaborate with Sales, Customer Success, Product Marketing, and Leadership to curate a world-class agenda, bring in high-value speakers, and design integrated marketing campaigns that maximize engagement, networking, and business impact.

Key Responsibilities:

1. Event Strategy & Venue Management:

• Conduct recee of marquee venues that align with Horizons prestige and positioning.
• Lead contract negotiations with hotels, DMCs, AV vendors, and production houses.
• Build and manage vendor relationships, budgets, and timelines for flawless delivery.

2. Delegate, Speaker & Content Management:

• Collaborate with Sales, BD, and Leadership to secure high-caliber speakers and delegates.
• Manage speaker communications, briefing kits, travel, and hospitality.
• Shape the event agenda with Product Marketing and industry experts.
• Oversee creation of collaterals: agendas, invitations, bios, signage, on-site branding.

3. Marketing & Campaign Execution:

• Drive digital, social, and email campaigns to maximize registrations and visibility.
• Partner with creative teams to produce microsites, promotional videos, and social assets.
• Track campaign performance and optimize for ROI.

4. Customer Marketing & Advocacy:

• Develop and execute customer engagement and advocacy programs linked to events.
• Showcase customer success stories, go-live celebrations, and testimonials at Horizon.
• Increase customer referenceability and build a structured reference library.

5. Analyst Relations:

• Build and maintain strong relationships with procurement and SaaS industry analysts.
• Position Horizon as a platform to showcase Zycus leadership in the Source-to-Pay domain.
• Drive analyst participation in sessions, panels, and post-event coverage.

6. On-site Leadership & Operations:

• Lead on-ground execution: registration, logistics, vendor management, and guest services.
• Troubleshoot in real-time for smooth delivery.
• Manage photography, videography, and content capture for post-event marketing.

7. Post-Event Activities & Measurement:

• Lead post-event communications including thank-you notes, surveys, and content distribution.
• Measure event ROI, report insights, and recommend improvements for future programs.

Skills And Expertise:

• Proven ability to manage large-scale global events with complex stakeholder setups.
• Strong understanding of field marketing, customer advocacy, and analyst relations.
• Excellent contract negotiation, vendor management, and budget handling skills.
• Storytelling mindset with ability to translate customer and analyst insights into impactful content.
• Creative problem-solver with attention to detail and deadline discipline.
• Strong interpersonal and communication skills to influence cross-functional and global teams.

Qualifications & Experience:

• Bachelors degree in marketing, Event Management, Communications, or related field; Master's preferred.
• 8+ years of experience in event marketing, corporate events, or customer advocacy in B2B SaaS or enterprise tech.
• Demonstrated success in end-to-end event delivery and customer marketing programs.
• Familiarity with CRM, marketing automation, and event promotion tools.
• Exposure to analyst relations and customer reference programs is highly desirable.

Why Join Us?

At Zycus, you will lead one of the procurement industry's most prestigious flagship events while shaping how our customers and analysts perceive our brand globally. You will work with CXOs, industry influencers, and global enterprises in a fast-paced, innovation-driven environment, delivering experiences that create measurable business impact.