
VM Lead
1 week ago
Store Presentation & Visual Standards:
- Ensure all stores maintainNikes global visual merchandising (VM) guidelinesand brand aesthetics.
- Plan and executeseasonal floor sets, window displays, and in-store presentations.
- Monitor and maintainstore layout, lighting, signage, and mannequinsto enhance customer experience.
Merchandising Execution:
- Overseeproduct placement, zoning, and fixture utilizationto drive sales.
- Ensurekey product stories and campaignsare effectively displayed.
- Optimize stock levels on the sales floor forbetter product visibilityand availability.
Collaboration & Training:
- Work closely withstore managers, marketing teams, and category leadsto align VM strategies.
- Conducttraining sessions for store staffon visual merchandising principles.
- Guide and mentor thein-store VM teamto maintain consistency across stores.
Customer Experience & Brand Enhancement:
- Create animmersive shopping experienceby implementing engaging and interactive displays.
- Analyze customershopping behavior and trendsto refine visual merchandising strategies.
- Ensure apremium and innovative brand experiencethat aligns with Nikes ethos.
Data & Performance Tracking:
- Track theeffectiveness of VM strategiesusing sales data and customer feedback.
- Make data-driven recommendations to enhancestore performance and product sell-through.
- Maintain reports onvisual merchandising execution, compliance, and improvements.
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