Regional Strategic Marketing Manager, LLS, IMEA

Regional Strategic Marketing Manager, Lubrizol Life Science

This high visibility leader will develop and drive the execution of the regional marketing strategy for Lubrizol Life Science– a dynamic, innovative and consumer focused business.

The Regional Marketing Manager will be responsible for developing & executing the regional growth strategy for Beauty, Home, Pharma & Nutra aligned with the global strategy for each market segment:

• Establish a strong connection/relationship with the Global LLS business, marketing and technical teams, and align the global and regional strategies that have been developed to date.
• Help coordinating and executing voice of the customer interviews and pipeline previews to strategic customers
• Identify gaps in the regional portfolio and activate regional innovation initiatives that will help winning on the market place
• Work closely with the global and regional stakeholders to ensure alignment and seamless execution.
• Provide leadership to regional sales, marketing, and technical teams to execute key growth initiatives & projects
• Report on a monthly basis on KPIs for the regional strategic initiatives and new product sales in the region.
• Develop a comprehensive understanding of current market trends leading to product positioning and value propositions we can offer to drive profitable business growth.
• Interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the Beauty, Home, Pharma and Nutra segments
• Coordinate with the MarCom team to assure well planned execution and activation at regional level of the planned init

Essential Job Functions

As Regional Strategic Marketing Manager, you will:

• Develop and implement the regional marketing strategy with a sense of urgency to achieve our desired target market position.
• Develop a solid understanding of unmet needs in the regional market for each of the segments, uncovering market-specific product gaps and customer needs to help influence the global innovation roadmap.

• Track regional trends and consumer preferences to build a complete understanding of the regional brands' ecosystem and potential value creation initiatives that can be activated.

• Identify new product/formula/concept development and innovation needs and manage the of appropriate innovation projects in the region, following corporate processes such as Stage & Gate

• Drive new business development and position Lubrizol as a differentiated and leading supplier in focused sectors. Develop growth plans by connecting customer needs with Lubrizol core technologies.
• Propose and implement new applications for existing portfolio based on regional consumer insights
• Partner with Regional Applications team and Sales team to ensure quality pipeline and execution of regional projects throughout the entire process
• Keep close contact with the industry, stay abreast of trends, maintain critical external relationships
• Collaborate with Product Management team on regional launch price strategy to ensure financial and growth targets are achieved
• Lead regional new product/concepts launches by defining and executing direction on positioning, pricing and placement to ensure market acceptance.
• Direct, support and/or develop promotional activities, sales tools, advertising, customer presentations, trade shows and conferences.

• Plan, execute and oversee regional digital marketing, including marketing database, email, and display advertising campaigns, being responsible for the regional lead management process.

• Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs).

Skills, Qualifications, Experience, Special Physical Requirements:

• Bachelor's degree in business, chemistry or pharmaceutical.
• 10 years of marketing and/or business development experience in B2B field
• Experience in the personal care or pharmaceutical industries.
• Demonstrated ability to work in a matrix, multi-national organization.
• Commercial development acumen including value chain analysis, customer needs analysis, value proposition.
• Creative marketing skills/capabilities
• Excellent verbal and written communication skills.
• Demonstrated leadership and team facilitating skills in a cross-functional environment.
• Strong leadership and interpersonal skills in order to drive results through cross functional environments.
• Expected travel approximately 30%.
• MBA with marketing focus or PhD in related subjects are considered a plus.

Success Competencies:

• Decision Making

• Results Orientation

• Strategic Thinking

• Talent Enhancement

• Adaptability

• Establishing Trust

• Financial Acumen

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