Music Marketing Executive

6 days ago

Mumbai, Maharashtra, India Hoopr Full time ₹ 9,00,000 - ₹ 12,00,000 per year

What You Will Do

  • Build the label's marketing channels from scratch - YouTube, Instagram, Snapchat and more, defining the voice, look, and presence across all platforms.
  • Create and manage content calendars to promote new releases and artist stories.
  • Shoot and produce content with artists — from reels and short-form videos to behind-the-scenes moments.
  • Drive growth strategies (both paid and organic) to expand reach and increase engagement.
  • Work closely with artists on cross-pollination and collaborations, leveraging their networks.
  • Lead digital PR and influencer strategies to maximize visibility.
  • Establish community touchpoints across Discord, WhatsApp, Reddit, and other platforms.
  • Bring cultural insights into every campaign to keep the label connected to the scene.

What We're Looking For

  • 4–5 years of hands-on experience in music marketing.
  • Strong knowledge of digital platforms, youth culture, and the creator economy.
  • Ability to ideate, shoot, and execute content with agility.
  • Someone who genuinely enjoys connecting with artists and their journeys.
  • Strategic mindset: able to make an impact with both big and lean budgets.
  • Bachelor's + Master's degree in Marketing

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