Audience Analyst

Audience Analyst

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

We're looking for a mid-level Marketing Operations Analyst to join our distributed team and support campaign execution across both B2B and B2C initiatives. You'll play a key role in building and launching campaigns that drive engagement and lead generation across international markets.

What You'll Do

• Build and launch email campaigns, forms, landing pages, and automation flows in Marketo

• Apply standard processes for tokenization, dynamic content, segmentation, email scripting (e.g., Velocity), and program cloning

• Set up and handle lead scoring rules, champion programs, and triggered workflows in alignment with global campaign strategy

• Implement campaign tracking (e.g., UTMs, SFDC campaign association, program statuses) for downstream attribution and reporting, Troubleshoot issues related to deliverability, rendering, data flow, and sync errors with CRM

• Work closely with marketers in North America, EMEA, and APAC to gather campaign requirements and ensure regional nuances (e.g., time zones, languages, regulations) are supported

• Attend campaign intake meetings, status updates, and global syncs across time zones as needed

• Coordinate closely with design, web, and localization teams to ensure timely campaign asset delivery and quality Marketing Operations Best Practices

• Ensure consistent use of campaign templates, folder structures, naming conventions, and data governance protocols

• Maintain campaign calendars, project trackers, and intake tickets using project management tool

• Support continuous process improvement by flagging inefficiencies or common problems and suggesting automation or documentation improvements

• Uphold compliance with global privacy standards (e.g., GDPR, CAN-SPAM) and suppression list managementB2B & B2C Support

• Implement B2B campaigns focused on lead generation, champion, ABM, and event follow-up

• Support B2C lifecycle and retention campaigns such as upsell/cross-sell journeys, and transactional communications

What We're Looking For

• 3–5 years of experience in Marketing Operations or Marketing Automation roles

• Hands-on experience with Marketo, HubSpot, Eloqua or similar, including email builds, workflows, segmentation, and reporting setup

• Familiarity with HTML/CSS for email editing, and use of tokens or scripting for personalization

• Experience working with Salesforce CRM or similar platforms for campaign tracking and lead flow

• Strong communication and time management skills to operate effectively in a global, remote team

• Comfortable balancing multiple campaign requests and shifting timelines

• Experience supporting B2B marketing teams

• Exposure to Marketing technologies like 6sense, Path factory or others

• Understanding of lead lifecycle management, data hygiene, and audience segmentation strategy

• Familiarity with deliverability tools and compliance frameworks

• Marketo Certified Professional and/or Marketo Certified

• Exp in Excel and reporting, good to have

Location

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

• And much more

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement.

What if I don't meet every requirement? If you're passionate about our mission and believe you'd be a phenomenal addition to our team, don't worry about "checking every box;" please apply anyway. You may be exactly the person we're looking for