Marketing Head

Position Title: Lead, Marketing Sustain

Location: Remote

Position Type: Regular, Full-Time

Who we are:

At Roundglass, our primary goal is to make a positive impact on people's lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us.

We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain. These initiatives are dedicated to promoting wellbeing for communities and the planet.

Roundglass wholistic wellbeing approach is intrinsically linked to the wellbeing of society and the planet at large. Roundglass Sustain dreams of a wilder, greener planet one that is inclusive, peaceful and sustainable. A planet that respects every life form big or small.

Our mission is to tell stories of Indias diverse species and habitats to create awareness, bring about positive change and create a community of changemakers and protectors of nature.

About the role:

As the Marketing Lead for Sustain, you will play a strategic role in building an effective brand presence for Roundglass Sustain by overseeing all marketing initiatives across multiple platforms and formats to drive engagement, retention, and positive customer behavior. You must be an excellent marketer who can leverage social media channels and brand partnerships and collaborations to take Sustain' s content to the widest possible audience. You will work closely across the organization to help define brand story and touchpoints, enhance customer experience and ensure the brand vision is reflected effectively and cohesively in the external market. The goal will be two-fold:

• To significantly grow Sustain' s audience and engagement, bring more numbers to the content and establish brand recognition
• To build strategic alliances and partnerships that support Sustain' s goals.

What you'll do:

• Develop and manage the business's brand strategy as well as corresponding brand elements and architecture to maximize the brand's equity
• Establish and execute a content marketing strategy in collaboration with the Content team. Keep in mind that the subject is niche, ethics of what the content is and how it is created are key, and the content is both top of funnel and mid funnel
• Create social and marketing content with compelling narratives and excellent storytelling. Manage end-to-end process from creation to implementation of marketing content
• Track relevant news and social conversation to generate highly relevant storylines that address audiences' real-time interests
• Analyze content performance and life cycle, and use data to iterate, improve and maximize results.
• Champion the voice of our customer, brand voice and style, helping to ensure consistency across every touch point
• Cross-collaborate and partner with internal stakeholders for formulation and delivery of both the offline and online content marketing elements/strategies.
• Ideate and co-create concepts and products that could be used to forge partnerships with prominent institutions (eco-conservation) and/or SMEs (wildlife conservationists), helping to further build the brand.
• Seek partnerships and collaborations that leverage the content and the expert community to further Sustain's brand and goals.

Skills & Qualifications:

• Post-graduate degree in marketing from a premier institute.
• 10 years of relevant work experience including experience in content development with a website or magazine, SEO strategy, brand marketing and strategic collaborations.
• Interest in Indian wildlife, habitats and their conservation preferred.
• Tech and start-up savviness. Able to function in a fast-moving entrepreneurial environment.
• Articulate and diplomatic verbal and written communication skills
• Commitment to building a diverse, equitable, inclusive work environment
• A creative thinker with progressive ideas. Able to think strategically, yet focus on execution
• A highly motivated self-starter who thrives in bringing structure to creative.

Why Roundglass:

Roundglass was built on the vision that wellbeing should be at the very center of our life journey.We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people.

We're a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we've built an amazing community, andwe are always looking for people who share our passion.

To learn more, visit our Website, Facebook, Instagram and LinkedIn.

Roundglass does not discriminate against race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, genetic information(including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

We rely on legitimate interest as a legal basis for processing personal information under the GDPRfor purposes of recruitment and applications for employment.