Team Lead

2 weeks ago

Bengaluru, Karnataka, India Sids Farm Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Strategize and execute BTL campaigns, including product sampling, retail activations, community engagement drives, and partnerships
  • Hire, Train, Lead and Manage a team of field executives and promoters, ensuring efficient operations and adherence to brand guidelines
  • Identify high-impact locations and events for hyperlocal marketing initiatives
  • Liaise with sales, brand, and operations teams to ensure marketing and business alignment
  • Track campaign effectiveness, ROI, and gather consumer insights to refine strategies
  • Manage vendors, event logistics, and on-ground execution within defined budgets and timelines
  • Ensure compliance with health, safety, and brand standards at all activations
  • Knowledge of Pune geography and consumer behavior is an added advantage
  • Drive daily/weekly/monthly targets for new subscriptions, recharges, and customer activations

Preferred candidate profile

  • 6+ years of hands-on experience in BTL/Field Marketing, preferably in FMCG/D2C/Retail sectors
  • Strong understanding of consumer engagement, brand activation, and on-ground operations
  • Experience in hiring, training and managing teams and coordinating with third-party vendors
  • Proficient in campaign planning, budgeting, and reporting
  • Comfortable working in dynamic field environments and solving real-time challenges
  • Bachelors degree in Marketing, Business, or relevant fields
  • Excellent communication skills in English, Hindi, and Kannada(preferred)
  • Valid driving license (2-wheeler preferred)
  • Self-starter with a result-oriented mindset
  • Ability to work 6 days/week and lead field initiatives across different zones in Bengaluru

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