Performance Marketing Manager
18 hours ago
Role & responsibilities
- Own and scale end-to-end performance marketing campaigns across regions like India, US, UK, Middle East & APAC
- Build data-driven acquisition strategies to generate high-quality B2B leads
- Optimize paid channels: Google, LinkedIn, Meta, Programmatic, Native ads
- Manage budgets, CAC, ROI, CTR, CPL and improve overall marketing funnel performance
- Work closely with Sales & RevOps teams to align campaigns with revenue goals
- Lead and mentor a performance marketing team across multiple campaigns
- Create scalable frameworks for testing, optimization & reporting.
Preferred candidate profile
- 6- 12 years of relevant experience driving lead generation in global markets
- Strong background in B2B SaaS performance marketing
- Experience in strategy building, team handling and cross-functional leadership
- Hands-on expertise with analytics, automation tools and CRM platforms
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