Digital (Performance) Marketing Manager

1 week ago

Ahmedabad, Gujarat, India Rysysth Technologies Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Role Overview:

  • The Digital- Performance Marketing Manager will be responsible for strategizing, executing, and analyzing paid digital campaigns across multiple platforms, with a strong emphasis on LinkedIn Ads, Meta (Facebook & Instagram), and Google Ads.
  • This role requires a data-driven professional who understands B2B marketing funnels, audience segmentation, ad creatives, and conversion optimization.

Key Responsibilities:

  • Develop, execute, and optimize paid marketing campaigns across LinkedIn Ads, Meta, and Google Ads.
  • Plan and implement lead generation strategies targeting B2B audiences in the technology and IT services space.
  • Create campaign structures, audience segmentation, and budget allocation strategies to maximize ROI.
  • Build, test, and scale LinkedIn ad campaigns (Sponsored Content, InMail, Lead Gen Forms, Conversation Ads, etc.).
  • Manage Meta Ads campaigns for awareness and engagement across relevant audiences.
  • Collaborate with the design and content team to develop high-converting ad creatives and landing pages.
  • Track KPIs such as CPL, CTR, CPC, CAC, and ROI and present insights with actionable recommendations.
  • Conduct A/B testing across creatives, audiences, and landing pages to improve campaign performance.
  • Stay updated with the latest ad platform trends, bidding strategies, and algorithm changes.
  • Manage campaign budgets, monthly reports, and marketing analytics dashboards.

Required Skills & Experience:

  • 4–5 years of hands-on experience in Digital- Performance Marketing.
  • Proven track record managing and scaling LinkedIn Ads campaigns (mandatory).
  • Strong experience with Meta Ads Manager, Google Ads, and retargeting strategies.
  • Deep understanding of B2B marketing, sales funnels, and conversion tracking.
  • Proficiency in tools such as Google Analytics, Tag Manager, and LinkedIn Campaign Manager.
  • Data-driven mindset with strong analytical and problem-solving skills.
  • Ability to plan and manage end-to-end campaign cycles from ideation to reporting.
  • Excellent written and verbal communication skills.

Job Types: Full-time, Permanent

Pay: ₹600, ₹800,000.00 per year

Benefits:

  • Flexible schedule
  • Leave encashment
  • Paid time off

Work Location: In person

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