Senior Manager – International Performance Marketing

19 hours ago

Greater Delhi Area, India Aviation Indeed™️ Full time ₹ 10,00,000 - ₹ 15,00,000 per year

Job Purpose

The Senior Manager – International Marketing is responsible for leading the strategic planning and execution of international marketing initiatives across key global regions. The role focuses on strengthening brand presence, driving customer acquisition, enhancing engagement across consumer and trade channels, and supporting revenue growth in high-potential international markets such as the US, UK, and Europe.

The position requires deep understanding of global consumer behavior, cross-cultural marketing, and B2B channel development—including OTAs, TMCs, consolidators, and retail trade partners.

Key Accountabilities
1. International Marketing Strategy

  • Develop comprehensive international marketing strategies that align with global business and sales objectives.
  • Conduct market research to identify regional trends, customer behavior, and competitive developments across targeted international geographies.
  • Define and manage regional marketing budgets in collaboration with leadership.
  • Partner with regional sales teams to provide insights, campaigns, events, and activations that directly support revenue targets.
  • Build and implement channel-specific B2B marketing plans across OTAs, TMCs, consolidators, and retail agents.

2. Campaign Development & Execution

  • Lead end-to-end development of marketing campaigns tailored to diverse cultural contexts and market needs.
  • Ensure all campaigns are localized appropriately and adhere to compliance, regulatory, and cultural standards.
  • Position the company's products and services effectively in international markets to enhance relevance and customer appeal.
  • Drive B2B activations and oversee implementation of trade events, partner programs, and in-market promotional activities.
  • Work closely with internal stakeholders—including Sales and Product teams—to ensure cohesive execution and alignment with business goals.

3. Partnerships & Stakeholder Collaboration

  • Manage relationships with travel trade partners, tourism boards, event organizers, OTAs, and local industry stakeholders.
  • Identify opportunities for co-marketing, joint promotions, and partnerships to increase brand visibility and customer acquisition.
  • Ensure marketing initiatives are integrated with international business strategies and product launches.

4. Performance Metrics & Analytics

  • Define KPIs to evaluate marketing effectiveness, focusing on ROI, brand awareness, customer engagement, and market penetration.
  • Analyze campaign results and market behavior to optimize future marketing activities.
  • Provide regular performance insights to leadership and regional teams.

5. Cultural Sensitivity & Localization

  • Ensure all messaging, creatives, and campaigns are culturally relevant and market-appropriate.
  • Work with local experts and consultants to integrate cultural insights into marketing strategy.
  • Adapt communication tone, visual identity, and content to regional expectations for maximum impact.

6. Customer Engagement & Relationship Management

  • Drive initiatives to increase customer engagement and strengthen loyalty in international markets.
  • Implement targeted campaigns, personalized communication, and loyalty-driven initiatives.
  • Build and maintain relationships with key corporate clients, trade partners, and high-value customer segments to encourage repeat business.

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