Email Marketing Executive

15 hours ago

Chandigarh, Chandigarh, India Grihum Housing Finance Full time ₹ 2,10,000 - ₹ 4,20,000 per year

About the Role:

We are seeking a creative and data-driven Email Marketing Specialist who can blend strategy, design, and copywriting to create impactful campaigns. The role involves planning, writing, designing, and executing email campaigns that drive engagement, nurture leads, and boost conversions.

You'll be responsible for both the technical execution (tools, automation, segmentation) and the creative content (subject lines, body copy, storytelling) of our email marketing initiatives.

Key Responsibilities:

  • Plan, execute, and manage email marketing campaigns end-to-end — from concept to delivery.
  • Write persuasive and engaging email copies, newsletters, and promotional content aligned with brand tone and objectives.
  • Develop and test subject lines, CTAs, and creative content for better engagement.
  • Collaborate with the design team to produce visually appealing email templates.
  • Manage and optimize email lists, audience segmentation, and automation workflows.
  • Conduct A/B tests to refine messaging and improve open, click, and conversion rates.
  • Track and analyze campaign performance metrics — open rate, CTR, conversions, and unsubscribe rate — and provide actionable insights.
  • Maintain and update email databases, ensuring accuracy, hygiene, and compliance.
  • Stay updated with email trends, deliverability best practices, and content strategies.
  • Coordinate with marketing, sales, and content teams to align email communication with ongoing campaigns.

Content & Copywriting Responsibilities:

  • Create engaging, brand-aligned email content (newsletters, offers, product updates, drip campaigns, and customer stories).
  • Craft personalized, audience-specific content that supports lead nurturing and conversion goals.
  • Adapt writing style for different audiences (B2B/B2C) and campaign types.
  • Collaborate with the content team to repurpose blog or social content into email-friendly formats.
  • Ensure tone, grammar, and messaging consistency across all communications.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, English, or a related field.
  • 1–5 years of hands-on experience in email marketing and content writing.
  • Proficiency with tools such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or Sendinblue.
  • Strong command of copywriting, storytelling, and content editing.
  • Familiarity with HTML/CSS for email formatting (basic knowledge preferred).
  • Understanding of marketing automation, segmentation, and analytics.
  • Ability to manage multiple campaigns and meet deadlines with attention to detail.
  • Excellent communication and analytical skills.

Key Performance Indicators (KPIs):

  • Open Rate
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Email Engagement & List Growth
  • Unsubscribe/Bounce Rate
  • Campaign ROI

Job Types: Full-time, Permanent

Pay: ₹10, ₹35,000.00 per month

Benefits:

  • Paid sick time
  • Provident Fund

Work Location: In person

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