Senior Marketing Manager Branding

Champak is one of India s most iconic children s brands, with a legacy spanning decades across print, stories, puzzles, and value-driven content. As the brand evolves across digital, schools, retail, and e-commerce, we are looking for a Senior Marketing Manager who can act as the Brand Custodian, modernise Champak s presence, and build a strong, unified brand across all touchpoints.

Role Overview

*The Senior Marketing Manager Brand & IMC will own Champak s brand strategy and integrated marketing communications across social media, print, magazine design, website, PR, schools, retail, and e-commerce.

This role requires deep analytical thinking, strong creative judgement, and the ability to translate insights into clear positioning, consistent storytelling, and high-impact campaigns.*

*The role will work closely with Editorial, Digital, Sales, Product, and External Partners to ensure one unified brand voice across all channels.*

**Key Responsibilities****

*1. Brand Strategy & Positioning*

**- Audit and analyse all brand touchpoints to identify strengths, gaps, and inconsistencies.
- Build and own Champak s brand strategy using STP (Segmentation, Targeting, Positioning).
- Define and document Champak s brand identity, tone of voice, messaging pillars, and visual language.
- Create and maintain a comprehensive Brand Playbook.*
*2. Integrated Marketing Communications (IMC)

****- Lead IMC planning and execution to ensure consistency across social, print, digital, PR, retail, schools, and e-commerce.
- Design integrated campaigns that strengthen storytelling, engagement, and brand recall.
- Ensure all campaigns are aligned with brand values, audience sensibilities (kids + parents), and business objectives.

3. Creative Direction & Content Quality

****- Guide creative output across marketing, social media, campaigns, and brand assets.
- Review and improve content quality across formats visuals, copy, videos, and on-ground creatives.
- Collaborate with Editorial to ensure brand-led storytelling without compromising editorial integrity.

4. Digital Branding & Social Media

****- Own Champak s digital brand presence across social media platforms and websites.
- Strengthen content strategy, platform-wise storytelling, and community engagement.
- Improve brand metrics such as reach, engagement, follower quality, and sentiment.
- Conceptualise and execute brand-building campaigns (not just performance-led).
- Work on seasonal, thematic, and long-term brand campaigns.
- Measure impact on brand awareness, recall, engagement, and affinity.

6. PR, Media & Communication

****- Lead PR strategy in collaboration with agencies or internal teams.
- Drive media outreach, brand stories, thought leadership, and reputation building.
- Manage external communication, brand narratives, and press visibility.

7. Events, Activations & Brand Experiences

*- Design and execute brand experiences at schools, exhibitions, festivals, and reader events.
- Ensure on-ground activations reflect Champak s brand personality.
- Work with sales and partnerships teams to support experiential initiatives.
- *8. Retail Branding & Merchandising
*- Oversee brand presence across retail touchpoints and merchandise.
- Ensure consistent visual identity and messaging at point of sale and exhibitions.
- Support packaging, POS creatives, and retail branding initiatives.
*9. Team Collaboration & Leadership

****- Work cross-functionally with Editorial, Digital, Sales, Product, and Agency partners.
- Mentor junior marketing team members and creative partners.
- Act as the final brand authority on all outward-facing communication.

What We Expect From You

*- Propose clear KPIs aligned to each KRA (brand health, consistency, engagement, reach, recall, campaign impact).
- Bring a strategic, data-backed, and creative mindset to brand building.
- Demonstrate strong ownership, judgement, and decision-making ability.
- Balance legacy brand sensitivity with modern marketing approaches.
- *Qualifications & Experience

*- 8 12 years of experience in brand marketing IMC consumer marketing.
- Prior experience in media, publishing, education, FMCG, or consumer brands preferred.
- Strong understanding of branding frameworks, IMC, and consumer behaviour.
- Experience managing agencies and cross-functional stakeholders.
- Excellent communication, presentation, and leadership skills.*********