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Business Development Executive
3 weeks ago
Business Development Strategy for a Web Development Company
- Define Target Market
Startups needing MVPs and fast deployment.
SMBs looking for website redesign or custom platforms.
Enterprises requiring web app development or system integration.
Agencies outsourcing development work.
- Unique Value Proposition (UVP)
Fast, scalable, and secure web solutions.
Expertise in modern stacks (e.g., React, , Laravel, WordPress).
UI/UX-focused design with SEO optimization.
Transparent pricing and agile project management.
- Lead Generation Channels
Inbound Marketing: SEO-optimized blog, case studies, social media, YouTube tutorials.
Outbound Sales: Cold emails, LinkedIn outreach, attending industry events.
Partnerships: Collaborate with design agencies, consultants, or SaaS providers.
Freelance Platforms: Upwork, Toptal, Fiverr Pro (as entry points or brand builders).
- Sales Funnel Optimization
Use CRM (like HubSpot or Zoho) for lead tracking.
Offer free website audits or consultations to capture interest.
Convert leads with well-structured proposals, clear timelines, and testimonials.
- Client Retention & Upselling
Ongoing support & maintenance packages.
Upsell to mobile apps, CMS integrations, or marketing services.
Referral incentives for existing clients.
- Metrics to Track
Monthly recurring revenue (MRR)
Client acquisition cost (CAC)
Lead conversion rate
Average project value
Customer lifetime value (CLTV)