Business Development Executive

8 hours ago


Delhi, Delhi, India EssVee Consultant Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Business Development Strategy for a Web Development Company

  1. Define Target Market

Startups needing MVPs and fast deployment.

SMBs looking for website redesign or custom platforms.

Enterprises requiring web app development or system integration.

Agencies outsourcing development work.

  1. Unique Value Proposition (UVP)

Fast, scalable, and secure web solutions.

Expertise in modern stacks (e.g., React, , Laravel, WordPress).

UI/UX-focused design with SEO optimization.

Transparent pricing and agile project management.

  1. Lead Generation Channels

Inbound Marketing: SEO-optimized blog, case studies, social media, YouTube tutorials.

Outbound Sales: Cold emails, LinkedIn outreach, attending industry events.

Partnerships: Collaborate with design agencies, consultants, or SaaS providers.

Freelance Platforms: Upwork, Toptal, Fiverr Pro (as entry points or brand builders).

  1. Sales Funnel Optimization

Use CRM (like HubSpot or Zoho) for lead tracking.

Offer free website audits or consultations to capture interest.

Convert leads with well-structured proposals, clear timelines, and testimonials.

  1. Client Retention & Upselling

Ongoing support & maintenance packages.

Upsell to mobile apps, CMS integrations, or marketing services.

Referral incentives for existing clients.

  1. Metrics to Track

Monthly recurring revenue (MRR)

Client acquisition cost (CAC)

Lead conversion rate

Average project value

Customer lifetime value (CLTV)



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