Marketing Operations Associate

2 weeks ago

Bengaluru, Karnataka, India LifeGuru Full time ₹ 2,50,000 - ₹ 7,50,000 per year

About Company

Link:

 

LifeGuru Mandir Puja Seva is one of the leading Online providers for Pujas at the most famous temples in India. We take pride in building relationships with Trusts and ensuring that our Devotees get direct access to the Temples - right from their home.

As more and more Indians are going online - from Food to Investing - the next frontier of Technology is going to come in Spirituality and with LifeGuru we believe that more and more devotees will adapt to online modes of Pujas and Chadhavas.

If you want to be a part of a 0 to 1 journey and build a company from scratch, then LifeGuru Mandir Puja Seva is for you.

Qualifications

To be successful in this role, you should have only these qualities. And if you rate yourself 9 out of 10, only then you should consider applying for this position.

  • Right Attitude - A high degree of Ownership. The internal motivation to own the project end to end and drive it to fruition.
  • Positive Approach to Working at a Startup - Not be overwhelmed by lack of data or tools. We are working together to build things. We don't have access to all tools and data. Yet, we approach things in a positive manner to solve problems.
  • Ready to Slog: We are not here for 9 to 6 work. Building a startup is hard, and with limited resources, even harder.
  • Hard Work: We expect you to work smart. In our experience, nothing beats hard work with the right attitude.
  • Common Sense: Use common sense and judgement wherever required. Do the basic, right things and all things will be in place.

Required Skills & Experience

  • 1-3 years experience in digital marketing, CRM, or marketing operations.
  • Strong communication, project management, multitasking, and stakeholder coordination ability.
  • Strong analytical skills with the ability to interpret campaign data, segment audiences, and report actionable insights.
  • Attention to detail, empathy with users, and creative communication skills reflecting the sensibilities of the puja domain.

Key Responsibilities

  • Plan, draft, schedule, and execute customer engagement campaigns on SMS, WhatsApp, email, and all other channels, tailoring content to customers interested in Mandir pujas, and dosha remedies.
  • Analyze user data and segment audiences for effective targeting and personalization of campaigns.
  • Collaborate with puja coordinators, operations and marketing teams to ensure campaign content is accurate, spiritually authentic, and resonates with LifeGuru's core offerings.
  • Track, optimize, and report on campaign KPIs open rates, click-throughs, conversions, engagement, and ROI, for continuous improvement.
  • Manage and aid Mandir Puja related Operations like writing scripts for ads, tracking daily metrics and customer relations.
  • Research and implement novel ways to improve ROAS for Mandir Puja Ads on Google and Meta.
  • Contribute ideas for improving user activation, retention, and upsell based on insights from Puja bookings.

Good to Have:

  • Hands-on experience planning and executing SMS, WhatsApp, or similar CRM campaigns at scale, would be a plus.
  • Knowledge of Indian spiritual traditions, festivals, temples, or astrology preferred, would be a plus.
  • Worked in an Online B2C Company for not more than 2-3 years
  • Been a part of the Growth Team

Application Process

  1. Resume Submission.
  2. Assignment Submission for shortlisted candidates.
  3. Interview with Hiring Manager.
  4. Interview with Founders.

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