Ppc Manager

3 days ago

Noida, Uttar Pradesh, India Mee 2 Bee Smart Services Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Must have 8-9 years of experience in Developing & Implementing Effective PPC Campaigns to hit goals & ROI (Both Short & Long Term). Someone who can manage PPC budgets, while building & strengthening platform accounts & key relationships.

Job Profile

  • Is responsible for planning, strategizing, and overseeing implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.
  • Review competition strategies, strengths and opportunities
  • Suggest large keyword lists as per the business goals and target audience
  • Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
  • Plan catchy creative and graphical ad designs to attract the buyers attention.
  • Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.
  • Generate and analyse weekly and monthly reports and find out the improvement areas
  • Keep pace with search engine industry trends and developments.
  • Manage and train the team, project development, timelines, and results to meet client goals
  • Maintain partnerships with PPC ad platforms and vendors
  • Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
  • Desired Candidate Profile

QUALIFICATIONS REQUISITE

  • Bachelors Degree in Digital or in a related field
  • Adwords certification is an advantage but not essential
  • Must have handled a minimum ad budget of $1,000,000 per year
  • Experience in running E-commerce campaigns

TECHNICAL SKILLS REQUISITE

  • Strong analytical skills and dashboard creation
  • Understanding of digital marketing concepts and SEO
  • Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
  • Working knowledge of Google Analytics, Tableau, WebTrends or similar analytical tools

BEHAVIOURAL SKILLS REQUISITE

  • Strong initiative and with a positive attitude.
  • Deep passion for Digital/Social Media and Marketing
  • Other skills required: time management, flexibility
  • Analytical and problem-solving skills, self-starter, and be able to work independently.
  • Ability to learn quickly, work on tight deadlines and adapt to change.
  • Professional, organized, efficient and accurate.
  • Tenacity, drive and the desire to succeed
  • Resourceful and creative troubleshooting skills.
  • Strong commitment to quality; and
  • A well-developed sense of humour.
  • Excellent written and spoken English
  • A keen eye for details

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