PPC Executive
1 day ago
Responsibilities:
Manage the company's Pay-Per-Click (PPC) campaigns under the guidance of the Marketing Manager.
Conduct in-depth analysis and A/B testing to identify strong and relevant keywords for campaign optimization.
Create and execute targeted ad campaigns, including ad copywriting and landing page testing.
Collaborate with internal teams and external vendors to develop compelling ad creatives and messaging.
Provide regular performance reports and insights to improve campaign effectiveness.
Track and report Return on Investment (ROI) for all PPC campaigns.
Monitor competitors' PPC strategies and keywords.
Ensure campaign budgets are tracked and maintained accurately.
Stay updated with the latest trends, tools, and updates in digital advertising and PPC platforms, CRO tool expertise
Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field.
3 - 4 years of hands-on experience in PPC or Digital Marketing roles.
Proficiency in tools like Google Ads, Google Analytics, Google Tag Manager, and related platforms.
Strong analytical skills with the ability to interpret complex data sets.
Advanced proficiency in Microsoft Excel (pivot tables, lookups, data visualization, etc.).
Excellent communication and collaboration skills to work with cross-functional teams.
Experience managing medium-sized budgets and delivering measurable results.
Familiarity with AI tools and their application in digital marketing is a plus.
Job Type: Full-time
Pay: ₹50, ₹60,000.00 per month
Application Question(s):
- What's your expected salary per month and notice period?
Experience:
- Total: 4 years (Required)
- PPC Campaign Management: 4 years (Required)
Work Location: In person
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