Senior Marketing Strategist

4 days ago

Panchkula, Haryana, India Idea Clan Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role

We are looking for a 
Marketing Strategist
 who will be the 
Captain of Growth
—driving installs, retention, and revenue for our SaaS product and mobile app. This role is perfect for a hands-on growth leader with experience scaling SaaS products (with free trials) and consumer apps in global markets, especially the US and Europe.

You'll own the entire 
0 → 1 → 100 growth playbook
—from acquisition to retention—across paid, organic, and innovative channels while building a high-performing marketing engine.

Key Responsibilities

Growth Strategy & Execution

  • Develop and execute full-funnel growth strategies for both SaaS products and mobile apps.
  • Drive 
    user acquisition
     through 
    ASO, SEO, Paid Ads (Google, Meta, LinkedIn, TikTok), influencer collaborations, and PR.
  • Create and manage the 
    annual marketing/media calendar
     aligned with business objectives.
  • Test and implement new growth channels, experiments (A/B testing), and onboarding flows.

Demand Generation & Lifecycle Marketing

  • Lead 
    end-to-end demand generation
     via:
  • Paid Ads
  • Email Marketing & Drip Campaigns
  • SEO & Organic Growth
  • Webinars, Podcasts, and Thought Leadership Initiatives
  • Run 
    lifecycle marketing
     campaigns: push notifications, referral programs, and email automation.

Analytics & Insights

  • Own 
    growth dashboards
     using tools like 
    Firebase, GA4, Mixpanel, or Appsflyer
    .
  • Track key metrics: installs, cohorts, retention curves, ARPU, LTV.
  • Make 
    data-driven decisions
     to optimize ROI across channels.

Marketing Leadership & Collaboration

  • Build and lead a 
    high-performing growth team
     (marketing & operations).
  • Collaborate with 
    Product, Sales, and Content
     teams to align growth with business goals.
  • Own 
    smooth app launches, updates, and cross-functional campaigns
    .

Ideal Candidate Profile

  • Experience:
     7–10 years in 
    B2B SaaS Growth
     and 
    App Marketing
     with a proven track record of scaling products to global audiences.
  • Technical Skills:
     Hands-on expertise in 
    ASO, SEO, Paid Ads, Email Automation, and Social Media Campaigns
    .
  • Analytics:
     Proficiency with 
    Firebase, Appsflyer, GA4, Mixpanel
     for data-driven optimization.
  • Growth Mindset:
     Experience in 
    freemium / subscription models
     and 
    growth hacking techniques
    .
  • Leadership:
     Ability to 
    hire, mentor, and manage
     a high-performing growth team.
  • Startup DNA:
     Strategic thinker with 
    roll-up-your-sleeves execution skills
     and a hunger for rapid scaling.

What We Offer

  • Opportunity to 
    own growth strategy
     for a high-impact SaaS product and mobile app.
  • Collaborative and innovation-driven
     work environment.
  • Competitive compensation with 
    career growth opportunities
    .

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