Senior Marketing Strategist
2 days ago
About the Role
We are looking for a
Marketing Strategist
who will be the
Captain of Growth
—driving installs, retention, and revenue for our SaaS product and mobile app. This role is perfect for a hands-on growth leader with experience scaling SaaS products (with free trials) and consumer apps in global markets, especially the US and Europe.
You'll own the entire
0 → 1 → 100 growth playbook
—from acquisition to retention—across paid, organic, and innovative channels while building a high-performing marketing engine.
Key Responsibilities
Growth Strategy & Execution
- Develop and execute full-funnel growth strategies for both SaaS products and mobile apps.
- Drive
user acquisition
through
ASO, SEO, Paid Ads (Google, Meta, LinkedIn, TikTok), influencer collaborations, and PR. - Create and manage the
annual marketing/media calendar
aligned with business objectives. - Test and implement new growth channels, experiments (A/B testing), and onboarding flows.
Demand Generation & Lifecycle Marketing
- Lead
end-to-end demand generation
via: - Paid Ads
- Email Marketing & Drip Campaigns
- SEO & Organic Growth
- Webinars, Podcasts, and Thought Leadership Initiatives
- Run
lifecycle marketing
campaigns: push notifications, referral programs, and email automation.
Analytics & Insights
- Own
growth dashboards
using tools like
Firebase, GA4, Mixpanel, or Appsflyer
. - Track key metrics: installs, cohorts, retention curves, ARPU, LTV.
- Make
data-driven decisions
to optimize ROI across channels.
Marketing Leadership & Collaboration
- Build and lead a
high-performing growth team
(marketing & operations). - Collaborate with
Product, Sales, and Content
teams to align growth with business goals. - Own
smooth app launches, updates, and cross-functional campaigns
.
Ideal Candidate Profile
- Experience:
7–10 years in
B2B SaaS Growth
and
App Marketing
with a proven track record of scaling products to global audiences. - Technical Skills:
Hands-on expertise in
ASO, SEO, Paid Ads, Email Automation, and Social Media Campaigns
. - Analytics:
Proficiency with
Firebase, Appsflyer, GA4, Mixpanel
for data-driven optimization. - Growth Mindset:
Experience in
freemium / subscription models
and
growth hacking techniques
. - Leadership:
Ability to
hire, mentor, and manage
a high-performing growth team. - Startup DNA:
Strategic thinker with
roll-up-your-sleeves execution skills
and a hunger for rapid scaling.
What We Offer
- Opportunity to
own growth strategy
for a high-impact SaaS product and mobile app. - Collaborative and innovation-driven
work environment. - Competitive compensation with
career growth opportunities
.
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