Position: Creative Director

POSITION SUMMARY

We are looking for an experienced Creative Director with a proven track record in the e-commerce and B2C space to lead our creative strategy and execution. The ideal candidate will have hands-on experience working with direct-to-consumer brands, particularly in the health, wellness, beauty, or lifestyle sectors, and understands the nuances of digital-first brand building.

KEY RESPONSIBILITIESCreative Strategy & Vision

• Develop and execute comprehensive creative strategies aligned with business objectives and brand positioning
• Lead the conceptualization and implementation of integrated marketing campaigns across digital platforms
• Establish creative guidelines, brand standards, and design systems for consistent brand experience
• Drive innovation in creative approaches to enhance customer engagement and conversion

Team Leadership & Management

• Lead and mentor a team of designers, content creators, and creative professionals
• Collaborate with cross-functional teams including marketing, product, and e-commerce teams
• Manage creative workflows, timelines, and resource allocation for multiple concurrent projects
• Foster a collaborative and innovative creative culture within the organization

E-commerce & Digital Expertise

• Create compelling visual content for e-commerce platforms (website, product pages, marketplace listings)
• Design high-converting marketing assets for digital advertising campaigns (Facebook, Instagram, Google, Amazon)
• Develop creative assets for email marketing, social media, and performance marketing campaigns
• Optimize creative content based on performance data and customer insights

Brand & Campaign Development

• Oversee brand identity evolution and maintain brand consistency across all touchpoints
• Develop creative concepts for product launches, seasonal campaigns, and promotional activities
• Create packaging designs, product photography art direction, and lifestyle content
• Manage relationships with external agencies, photographers, and creative vendors

REQUIRED QUALIFICATIONSExperience

• 10+ years of creative leadership experience in e-commerce or D2C brands
• Proven track record with B2C brands in sectors such as personal care, wellness, beauty, or lifestyle
• Experience working with brands similar to Mamaearth, Minimalist, The Derma Co, Plum Goodness, Sugar Cosmetics, or similar D2C companies
• Strong portfolio demonstrating successful e-commerce creative campaigns and brand building

Skills & Expertise

• Expertise in design software (Adobe Creative Suite, Figma, Sketch)
• Deep understanding of digital marketing channels and performance metrics
• Experience with e-commerce platforms (Shopify, Amazon, Nykaa, etc.)
• Strong knowledge of social media platforms and content optimization
• Understanding of conversion rate optimization and user experience principles
• Experience managing creative budgets and timelines

Leadership & Communication

• Proven ability to lead and inspire creative teams
• Excellent presentation and communication skills
• Strong project management and organizational abilities
• Ability to balance creative vision with business objectives and constraints

PREFERRED QUALIFICATIONS

• Previous experience with brands like Mother Sparsh, Minimalist, Mamaearth, The Derma Co, or similar D2C companies
• Experience in the health, wellness, personal care, or beauty industry
• Knowledge of marketplace dynamics (Amazon, Flipkart, Nykaa)
• Experience with video content creation and social media storytelling
• Understanding of influencer marketing and content partnerships
• Familiarity with growth marketing strategies and customer acquisition
• Bachelor's degree in Design, Marketing, Communications, or related field

KEY COMPETENCIES

Creative Excellence: Ability to conceptualize and execute breakthrough creative ideas that drive business results

Digital Native: Deep understanding of digital consumer behavior and e-commerce customer journey

Data-Driven: Comfortable using analytics and performance data to inform creative decisions

Brand Building: Experience in building and scaling consumer brands from ground up

Agility: Ability to work in fast-paced startup environment with changing priorities

Customer-Centric: Strong focus on creating customer-first experiences and content

Job Types: Full-time, Permanent

Pay: Up to ₹200,000.00 per month

Work Location: In person