Marketing Analyst

1 week ago

Bengaluru, Karnataka, India LoveLocal Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title: AM - CRM Marketing

Location:

Bangalore / Hybrid

Employment Type:

Full-time

About the Role

We are looking for a
Marketing Analyst

to join our team and play a crucial role in optimizing marketing strategies through data-driven insights. You will analyze market trends, campaign performance, and customer behavior to help us make informed decisions that drive growth, retention and improve ROI.

Key Responsibilities

  • Collect, clean, and interpret data from multiple sources (digital campaigns, CRM, sales data etc.).
  • Analyze marketing performance metrics (CTR, CAC, ROI, CLV, etc.) and prepare detailed reports from Clevertap, Metabase and data warehouse.
  • Identify trends, patterns, and actionable insights to improve campaign effectiveness.
  • Conduct marketing surveys, competitive analysis and market research to support strategic decisions.
  • Collaborate with marketing, product, and sales teams to align strategies.
  • Monitor A/B tests and provide insights for campaign optimization.
  • Build dashboards and visualizations for key performance indicators (KPIs).
  • Present findings and recommendations to stakeholders in a clear and concise manner.
  • Partly own CRM planning and campaign execution on Clevertap

Required Qualifications

  • Bachelor's / Master's degree in Marketing, Business Analytics, Statistics, or a related field.
  • Strong analytical skills with proficiency in tools such as Excel, Google Analytics, Moengage, Clevertap or similar platforms.
  • Experience with data visualization tools (Metabase, Tableau, Power BI, Looker, etc.).
  • Familiarity with digital marketing metrics and channels (SEO, SEM, social media, email, etc.).
  • Knowledge of SQL or basic data querying is a plus.
  • Excellent communication and presentation skills.
  • Ability to translate complex data into actionable business insights.
  • Basic Understanding of Marketplace model of Ecommerce

Preferred Skills

  • Experience in marketing automation tools (Clevertap, Moengage, Webengage etc.).
  • Understanding of attribution models and marketing funnels.
  • Basic knowledge of Python or R for data analysis (bonus).

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