Sales/Marketing Manager

21 hours ago

Coimbatore, Tamil Nadu, India eNova Software and Hardware Solutions Private Limited Full time ₹ 18,00,000 - ₹ 45,00,000 per year

Responsibilities

  • Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing
  • Plan, allocate, and control the budget for our future campaigns and product launches
  • Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users
  • Research market trends in specify industry and identify customer needs, pain points, and buying objections
  • Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages
  • Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines
  • Develop marketing collateral and sales tool like brochures, datasheet, presentations and proposals.
  • Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.)
  • Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership
  • Work with sales and account management teams for customer evangelists to create PR, media and marketing opportunities.
  • Align campaigns, assets, communications and messaging to corporate branding initiatives.

Requirements

  • Bachelor's degree in Marketing/Advertising, Communications, or Business
  • 5+ years of experience on software marketing projects (B2B and SaaS marketing experience will be considered an advantage)
  • Working knowledge of project management software
  • Experience with marketing automation software [HubSpot Marketing Hub, ActiveCampaign, or Marketo]
  • Excellent communication and presentation skills
  • Strong analytical and project management skills and superb attention to detail

Job Types: Full-time, Permanent

Pay: ₹25, ₹50,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Education:

  • Bachelor's (Preferred)

Experience:

  • Client Management: 5 years (Preferred)
  • Marketing management: 5 years (Preferred)
  • IT project management: 3 years (Preferred)

Work Location: In person

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