Marketing Manager

17 hours ago

Coimbatore, Tamil Nadu, India Sri Baby Properties Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About company

Sri Baby Properties Pvt. Ltd. is a part of a diversified One Vertical Group of Companies, committed to delivering excellence in real estate, construction, and infrastructure development. With a strong foundation in the industry, we specialize in residential, commercial, and industrial projects, offering high-quality, innovative, and sustainable solutions. Our expertise spans property development, sales, leasing, and end-to-end real estate services, ensuring customer satisfaction at every stage. Backed by a team of seasoned professionals and cutting-edge technology, we strive to set new benchmarks in the real estate and construction sector

Job Description

Job overview:

We are looking for a strategic and results-oriented Marketing Manager to lead the marketing function for our company. The core responsible is creating, executing, and optimizing marketing strategies to drive brand awareness, lead generation, and sales growth. This role demands strong leadership, deep market insight, and the ability to manage 360° marketing campaigns for residential and/or commercial projects.

Key Responsibilities

Strategic Planning & Leadership

  • Develop and implement comprehensive marketing strategies to support the company's business objectives.
  • Lead and mentor the marketing team, ensuring alignment with brand and business goals.
  • Coordinate with senior leadership, sales, and marketing teams for integrated planning.
  • Monitor market trends, competitor activities, and customer insights to refine strategies

Campaign Management

  • Plan and manage marketing campaigns across online and offline channels to drive visibility and generate leads.
  • Oversee the creative development of promotional materials, advertisements, and other marketing assets.

Digital Marketing & Branding

  • Oversee the company's digital presence including website, SEO, social media, email marketing, and property portals.
  • Manage digital marketing agencies and vendors to ensure performance-driven execution.
  • Strengthen brand positioning and ensure consistency across all channels and communications.

Lead Generation & CRM

  • Develop strategies to drive qualified lead acquisition through various marketing funnels.
  • Work closely with the sales team to align lead management, tracking, and reporting through CRM systems.
  • Negotiate and close agreements with property owners to secure listings, sales, and rental contracts.
  • Analyze customer behavior and campaign data to optimize marketing performance.

Qualifications

· Bachelor's or Master's degree in Marketing, Business Administration, or related field.

· 5+ years of experience in marketing, Ad agencies or real estate sector. (Preferable but not mandatory)

· Strong understanding of digital marketing, branding, and integrated communications.

· Strong communication and negotiation skills, especially with property owners.

· Ability to handle client objections and provide effective solutions.

· Good knowledge of contracts, agreements, and property documentation.

Job Type: Full-time

Benefits:

  • Health insurance

Work Location: In person

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