Brand Lead

2 weeks ago

Lucknow, Uttar Pradesh, India Medha Full time ₹ 9,00,000 - ₹ 12,00,000 per year
WHERE DOES THIS ROLE FIT IN THE BIG PICTURE?

We are seeking a strategic and creative individual to lead the positioning of our Core Programs department as a thought leader and innovator in addressing grassroots skill gaps and employability challenges. This role will drive the department's communication strategy, develop compelling content for foundational funders and ecosystem partners, and execute storytelling across blogs, social media, events, and awards. The ideal candidate will have experience in building brand narratives, crafting high-impact content, and enhancing visibility through targeted campaigns and platforms.

WHAT WOULD YOU BE RESPONSIBLE FOR?
You will be responsible for managing the execution of projects in the following areas:
  • Strategy & Planning - Develop and execute a communications strategy aligned with the department's mission and funding goals.
  • Content Strategy - Design and implement a content plan that highlights program insights, grassroots innovations, and impact stories.
  • Positioning & Frameworks - Create positioning frameworks to articulate the department's approach and achievements to external audiences.
  • Thought Leadership - Establish the department as a thought leader in skilling and employability by driving participation in conferences, panels, and awards.
  • Insight Translation - Work with research, product, and program teams to convert complex insights into compelling narratives.
  • Content Development - Oversee creation and dissemination of high-quality content—blogs, reports, case studies, newsletters, etc.
  • Vendor & Agency Management - Manage external writers, designers, and content partners to ensure output aligns with audience expectations.
  • Digital & Social Media - Lead digital engagement across platforms (LinkedIn, Twitter, YouTube), including planning, publishing, and performance tracking.
  • Stakeholder Communication - Coordinate with MarCom and internal teams to ensure consistent messaging and support donor communications with strategic inputs.

WHO WE ARE LOOKING FOR:

The ideal candidate has the following capabilities:
  • Craft clear, engaging narratives aligned with team goals, enhancing brand identity on LinkedIn, Instagram, and Twitter.
  • Fluent in Hinglish, Hindi, and English for impactful, audience-focused content.
  • Handle multiple tasks and timelines to deliver timely communications.
  • Distill reports, identify opportunities like awards/conferences, and refine strategies using data.
  • 2-4 years of experience preferred; less experience welcome with strong storytelling and collaboration skills.

WHO WILL YOU WORK WITH?

These are some people you will be working closely with as members of MarCom. The descriptions indicate the peer's & team member's 'superpower,' not their designation :)
  • Architect of systems and visuals, turning structure into seamless design: Jai Tewari
  • Natural orchestrator and chaos tamer, weaving clarity and leadership into seamless solutions: Shubhra Gupta
  • Mastermind of original concepts and unstoppable creative collaborator: Shivani Sharma
  • Wordsmith enchantress, crafting stories with irresistible tone and clarity: Abhilasha Chauhan
  • Digital strategist with a thousand hands, mastering campaigns and operations alike: Saubhagya Dubey

OUR HIRING PROCESS:

Our goal is to be as transparent and respectful of your time during the recruiting process. We use a technology platform to ensure the hiring process is comprehensive, efficient, and well documented.

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