Brand Director

13 hours ago

Lucknow, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Brand Leadership Position

We are seeking a highly skilled Brand Director to lead our brand identity and development efforts. The successful candidate will be responsible for creating and executing distinctive brand strategies that influence how students, parents, faculty, and partners perceive us.

About the Role:
  • Key Responsibilities:
    • Create and own a comprehensive brand strategy that balances global equity with unique positioning in the Indian market.
    • Develop and maintain scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
    • Evaluate and implement brand guidelines and governance frameworks across all platforms and touchpoints.
  • Influencer Marketing & Campaigns:
    • Design and manage large-scale influencer marketing campaigns with high-authority influencers, education YouTubers, and subject-matter experts.
    • Build and lead student ambassador networks on college campuses, student clubs, and faculty champions to amplify brand stories.
    • Collaborate with credible voices in education and youth media to elevate trust and authenticity.
  • Marketing Strategy & Planning:
    • Lead ATL campaigns including print and outdoor to drive mass awareness and reputation building.
    • Plan and execute BTL activations including school/college fairs, campus branding, experiential events, influencer-led meetups, and community-based outreach.
    • Oversee media strategy and planning in collaboration with agency partners — including channel mix, geo-targeting, audience segmentation, and ROI tracking.
  • Digital Presence:
    • Oversee the planning and creation of our website as a flagship brand destination — including design, structure, content, SEO, and storytelling.
    • Develop and execute a digital content strategy that brings alive our mission, student stories, faculty expertise, and program outcomes.
    • Drive usability, SEO, and UX improvements in coordination with product and tech teams.
  • Content Creation:
    • Conceptualize and execute digital-first brand campaigns across platforms like YouTube, Meta, etc.
    • Lead campaign planning and messaging for paid digital media — integrated across video, display, social, and content formats.
    • Champion creative experimentation in digital — from brand films and reels to interactive storytelling.
  • Creative Content Production:
    • Own and oversee production of all brand assets — video, copy, design, motion, and physical collateral.
    • Identify, evaluate, and onboard creative, branding, media, PR, and digital agencies to support brand development and go-to-market execution.
  • Performance Measurement:
    • Define KPIs and establish brand health tracking mechanisms to continuously assess brand equity, recall, and sentiment.
    • Commission qualitative and quantitative research (student insights, competitor scans, perception studies) to track brand awareness, recall, consideration, preference, and NPS.
  • Internal Alignment:
    • Drive internal brand onboarding for faculty, staff, and operations — ensuring cultural alignment and brand advocacy.
    • Equip all departments with toolkits and training to live and represent the brand consistently.

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