Senior Marketing Manager

2 days ago


Noida, Uttar Pradesh, India TecOrb Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We Promise You An Inclusive Work Environment

Senior Marketing Manager (SMM-01)
Job Description

Senior Marketing Manager – AI/ML Services & SaaS (Lead Funnels & Growth),(Custom Apps & AI white labels solutions)

Position: Senior Marketing Manager

Experience: 6–10 years

Location: Onsite

Employment Type: Full-time

We're looking for a Senior Marketing Manager who can build marketing from the

ground up, drive demand generation, and establish our brand as a leader in both

custom Apps, AI/ML services and white-label AI solutions.

Key Responsibilities:

Marketing Strategy & Leadership

  • Define and execute end-to-end marketing strategy for both the services

business and product business.

  • Create brand positioning, messaging, and GTM (Go-to-Market) plans for

different industries (Finance, Healthcare, Retail, Legal, etc.).

  • Build and manage the entire marketing funnel from scratch (awareness

engagement conversion retention).

  • Align closely with Sales, SDRs, and Product teams to ensure consistency and

ROI.

Lead Generation & Funnels

  • Design and execute inbound and outbound lead funnels.
  • Manage digital marketing campaigns across LinkedIn, Google Ads, SEO, and

industry events.

  • Implement lead nurturing strategies (email marketing, webinars, content

campaigns).

  • Support SDRs with playbooks, case studies, and targeted campaign content.

AI/ML-Enabled Marketing

  • Leverage AI tools (ChatGPT, Jasper, , Surfer SEO, MidJourney) for faster

campaign execution.

  • Create personalized content & email campaigns using LLM-powered tools.
  • Deploy chatbots and AI-driven assistants to qualify and engage leads.
  • Understand basic AI/ML concepts (LLMs, RAG, SLM fine-tuning) to

communicate ideas effectively with both clients and engineers.

Content & Brand Development

  • Oversee creation of blogs, whitepapers, case studies, investor decks, and

demo videos.

  • Build brand authority through thought leadership campaigns (LinkedIn

posts, webinars, events).

  • Manage social media presence with data-driven strategies.
  • Ensure consistent branding across services and product marketing.

Analytics & Optimization

  • Define and track marketing KPIs (MQLs, SQLs, CAC, LTV, ROAS).
  • Use analytics tools (Google Analytics, HubSpot, SEMrush, Ahrefs) to measure

and improve performance.

  • Report campaign effectiveness to leadership and optimize based on data

insights.

Team & Collaboration

  • Can Lead and mentor a team.
  • Collaborate with engineering & AI teams to align technical offerings with

market messaging.

  • Manage external agencies and partners for ads, PR, and events(If required).

Required Qualifications

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 6–10 years of experience in B2B Marketing (preferably SaaS/AI/Tech).
  • Proven track record of building marketing from scratch in a startup/scale

up environment.

  • Strong understanding of digital marketing channels (SEO, SEM, Social, Email,

Events).

  • Hands-on experience with CRM & marketing automation tools (HubSpot

and Zoho).

  • Familiarity with AI-powered marketing tools (Jasper, ChatGPT, ,

Surfer SEO, Canva AI).

  • Excellent leadership, communication, and presentation skills.
  • Ability to balance strategy with execution — hands-on when needed.

Nice-to-Have Skills

  • Exposure to white-label SaaS marketing or enterprise AI/ML solutions.
  • Experience with event marketing (AI/Tech conferences, webinars, expos).
  • Knowledge of account-based marketing (ABM) for enterprise clients.
  • Basic understanding of AI Terms.

What We Offer

  • A chance to lead marketing from the ground up across two fast-growing

AI businesses.

  • Work directly with founders, engineers, and sales leaders on cutting-edge

AI/ML solutions.

  • Competitive compensation + performance-based incentives.
  • Growth opportunity to move into Head of Marketing/CMO role.

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