Senior Marketing Manager

We Promise You An Inclusive Work Environment

Senior Marketing Manager – AI/ML Services & SaaS (Lead Funnels & Growth),(Custom Apps & AI white labels solutions)

Position: Senior Marketing Manager

Experience: 6–10 years

Location: Onsite

Employment Type: Full-time

We're looking for a Senior Marketing Manager who can build marketing from the

ground up, drive demand generation, and establish our brand as a leader in both

custom Apps, AI/ML services and white-label AI solutions.

Key Responsibilities:

Marketing Strategy & Leadership

• Define and execute end-to-end marketing strategy for both the services

business and product business.

• Create brand positioning, messaging, and GTM (Go-to-Market) plans for

different industries (Finance, Healthcare, Retail, Legal, etc.).

• Build and manage the entire marketing funnel from scratch (awareness

engagement conversion retention).

• Align closely with Sales, SDRs, and Product teams to ensure consistency and

ROI.

Lead Generation & Funnels

• Design and execute inbound and outbound lead funnels.
• Manage digital marketing campaigns across LinkedIn, Google Ads, SEO, and

industry events.

• Implement lead nurturing strategies (email marketing, webinars, content

campaigns).

• Support SDRs with playbooks, case studies, and targeted campaign content.

AI/ML-Enabled Marketing

• Leverage AI tools (ChatGPT, Jasper, , Surfer SEO, MidJourney) for faster

campaign execution.

• Create personalized content & email campaigns using LLM-powered tools.
• Deploy chatbots and AI-driven assistants to qualify and engage leads.
• Understand basic AI/ML concepts (LLMs, RAG, SLM fine-tuning) to

communicate ideas effectively with both clients and engineers.

Content & Brand Development

• Oversee creation of blogs, whitepapers, case studies, investor decks, and

demo videos.

• Build brand authority through thought leadership campaigns (LinkedIn

posts, webinars, events).

• Manage social media presence with data-driven strategies.
• Ensure consistent branding across services and product marketing.

Analytics & Optimization

• Define and track marketing KPIs (MQLs, SQLs, CAC, LTV, ROAS).
• Use analytics tools (Google Analytics, HubSpot, SEMrush, Ahrefs) to measure

and improve performance.

• Report campaign effectiveness to leadership and optimize based on data

insights.

Team & Collaboration

• Can Lead and mentor a team.
• Collaborate with engineering & AI teams to align technical offerings with

market messaging.

• Manage external agencies and partners for ads, PR, and events(If required).

Required Qualifications

• Bachelor's/Master's degree in Marketing, Business, or related field.
• 6–10 years of experience in B2B Marketing (preferably SaaS/AI/Tech).
• Proven track record of building marketing from scratch in a startup/scale

up environment.

• Strong understanding of digital marketing channels (SEO, SEM, Social, Email,

Events).

• Hands-on experience with CRM & marketing automation tools (HubSpot

and Zoho).

• Familiarity with AI-powered marketing tools (Jasper, ChatGPT, ,

Surfer SEO, Canva AI).

• Excellent leadership, communication, and presentation skills.
• Ability to balance strategy with execution — hands-on when needed.

Nice-to-Have Skills

• Exposure to white-label SaaS marketing or enterprise AI/ML solutions.
• Experience with event marketing (AI/Tech conferences, webinars, expos).
• Knowledge of account-based marketing (ABM) for enterprise clients.
• Basic understanding of AI Terms.

What We Offer

• A chance to lead marketing from the ground up across two fast-growing

AI businesses.

• Work directly with founders, engineers, and sales leaders on cutting-edge

AI/ML solutions.

• Competitive compensation + performance-based incentives.
• Growth opportunity to move into Head of Marketing/CMO role.