
Senior Marketing Manager
2 days ago
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Senior Marketing Manager (SMM-01)Job Description
Senior Marketing Manager – AI/ML Services & SaaS (Lead Funnels & Growth),(Custom Apps & AI white labels solutions)
Position: Senior Marketing Manager
Experience: 6–10 years
Location: Onsite
Employment Type: Full-time
We're looking for a Senior Marketing Manager who can build marketing from the
ground up, drive demand generation, and establish our brand as a leader in both
custom Apps, AI/ML services and white-label AI solutions.
Key Responsibilities:
Marketing Strategy & Leadership
- Define and execute end-to-end marketing strategy for both the services
business and product business.
- Create brand positioning, messaging, and GTM (Go-to-Market) plans for
different industries (Finance, Healthcare, Retail, Legal, etc.).
- Build and manage the entire marketing funnel from scratch (awareness
engagement conversion retention).
- Align closely with Sales, SDRs, and Product teams to ensure consistency and
ROI.
Lead Generation & Funnels
- Design and execute inbound and outbound lead funnels.
- Manage digital marketing campaigns across LinkedIn, Google Ads, SEO, and
industry events.
- Implement lead nurturing strategies (email marketing, webinars, content
campaigns).
- Support SDRs with playbooks, case studies, and targeted campaign content.
AI/ML-Enabled Marketing
- Leverage AI tools (ChatGPT, Jasper, , Surfer SEO, MidJourney) for faster
campaign execution.
- Create personalized content & email campaigns using LLM-powered tools.
- Deploy chatbots and AI-driven assistants to qualify and engage leads.
- Understand basic AI/ML concepts (LLMs, RAG, SLM fine-tuning) to
communicate ideas effectively with both clients and engineers.
Content & Brand Development
- Oversee creation of blogs, whitepapers, case studies, investor decks, and
demo videos.
- Build brand authority through thought leadership campaigns (LinkedIn
posts, webinars, events).
- Manage social media presence with data-driven strategies.
- Ensure consistent branding across services and product marketing.
Analytics & Optimization
- Define and track marketing KPIs (MQLs, SQLs, CAC, LTV, ROAS).
- Use analytics tools (Google Analytics, HubSpot, SEMrush, Ahrefs) to measure
and improve performance.
- Report campaign effectiveness to leadership and optimize based on data
insights.
Team & Collaboration
- Can Lead and mentor a team.
- Collaborate with engineering & AI teams to align technical offerings with
market messaging.
- Manage external agencies and partners for ads, PR, and events(If required).
Required Qualifications
- Bachelor's/Master's degree in Marketing, Business, or related field.
- 6–10 years of experience in B2B Marketing (preferably SaaS/AI/Tech).
- Proven track record of building marketing from scratch in a startup/scale
up environment.
- Strong understanding of digital marketing channels (SEO, SEM, Social, Email,
Events).
- Hands-on experience with CRM & marketing automation tools (HubSpot
and Zoho).
- Familiarity with AI-powered marketing tools (Jasper, ChatGPT, ,
Surfer SEO, Canva AI).
- Excellent leadership, communication, and presentation skills.
- Ability to balance strategy with execution — hands-on when needed.
Nice-to-Have Skills
- Exposure to white-label SaaS marketing or enterprise AI/ML solutions.
- Experience with event marketing (AI/Tech conferences, webinars, expos).
- Knowledge of account-based marketing (ABM) for enterprise clients.
- Basic understanding of AI Terms.
What We Offer
- A chance to lead marketing from the ground up across two fast-growing
AI businesses.
- Work directly with founders, engineers, and sales leaders on cutting-edge
AI/ML solutions.
- Competitive compensation + performance-based incentives.
- Growth opportunity to move into Head of Marketing/CMO role.
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