Senior Marketing Manager

24 hours ago


Noida, Uttar Pradesh, India iSchoolConnect Full time ₹ 20,00,000 - ₹ 25,00,000 per year
Job Description – Senior Marketing Manager / Marketing Lead

Location: [On-site – Noida]

Department: Marketing

Reports To: COO

About EDMO

EDMO is an AI-powered admissions and enrollment automation platform built natively on Salesforce/Slate. We work with universities across the U.S. and globally to simplify student recruitment, automate document processing, and improve yield outcomes. Trusted by institutions like National University, WGU, and NYU, EDMO enables enrollment teams to do more with less while enhancing the student experience.

Role Overview

We are looking for a strategic, hands-on Senior Marketing Manager (or Marketing Lead) to spearhead EDMO's end-to-end marketing function. You will be responsible for building and executing our marketing strategy across content, digital, events, and demand generation, while shaping EDMO's brand in the global EdTech ecosystem. This role is ideal for a data-driven marketer who thrives in fast-paced startup environments, loves storytelling, and can balance both strategic vision and execution.

Key Responsibilities

Strategy & Leadership

  • Develop and execute EDMO's integrated marketing strategy aligned with sales and business objectives.
  • Own positioning, messaging, and brand strategy for EDMO across higher ed and AI/EdTech markets.
  • Manage internal marketing team and partners.

Content & Thought Leadership

  • Drive content creation (blogs, case studies, podcasts, newsletters, whitepapers, videos).
  • Build EDMO's voice in the market through SEO-rich storytelling, LinkedIn thought leadership, and PR.
  • Collaborate with leadership on event collateral (RFP decks, one-pagers, brochures, campaign assets).

Demand Generation & Campaigns

  • Plan and run multi-channel campaigns (email, paid ads, LinkedIn, webinars, events).
  • Manage marketing automation, lead nurturing, and analytics to improve pipeline velocity.
  • Partner with Sales for ABM campaigns targeting CIOs, CTOs, and enrollment leaders.

Events & Partnerships

  • Manage EDMO's presence at major conferences (EDUCAUSE, AACRAO, ASU+GSV, NAFSA, Dreamforce, SLATE Summit).
  • Organize executive events (breakfasts, fireside chats, roundtables with higher ed leaders).
  • Build PR opportunities through partnerships with Salesforce, Google, and industry media.

Analytics & Optimization

  • Track KPIs (lead gen, MQLs, CAC, ROI) and deliver data-backed insights.
  • Continuously test, optimize, and scale campaigns for higher impact.
Requirements

6+ years of experience in B2B SaaS marketing, preferably in EdTech, AI, or CRM-based products.

Proven track record of demand generation, content marketing, and brand building.

Strong experience with marketing automation tools (Salesforce, Pardot, etc.).

Excellent storytelling, copywriting, and communication skills.

Event marketing experience with higher education or SaaS leadership events is a strong plus.

Ability to work cross-functionally with Sales, Partnerships, and Product teams.

Strong analytical skills with ability to interpret metrics and optimize strategy.

Self-starter with entrepreneurial drive and ability to thrive in a scaling startup environment.

Ability to use AI to solve day to day chores.

What We Offer

Competitive salary + performance-based incentives.

Opportunity to build the marketing function for a fast-growing AI EdTech platform.

Direct exposure to global university clients and education leaders.

A collaborative, innovative team culture with room to grow into a Director role.

Work at the intersection of AI, higher education, and digital transformation.



  • Noida, Uttar Pradesh, India NetAmbit Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    We're Hiring Digital Marketing Manager / Senior ManagerLocation:Noida | Working Days:6 Days/WeekDepartment:MarketingAre you passionate about building brands, driving performance, and creating impact through digital? Here's your chance to lead high-impact campaigns and shape our digital growth journeyWhat You'll Do Plan, execute & manage digital marketing...


  • Noida, Uttar Pradesh, India Innovaccer Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    About the RoleWe are seeking a dynamic and strategic Senior Manager - Product Marketing to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccers products. You will work closely with product...


  • Noida, Uttar Pradesh, India Metareach Marketing Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Responsibilities:* Develop & execute digital strategies* Analyze performance & optimize results* Manage SEO, social media, online branding* Create digital campaigns & ads* Collaborate with team on SEM & SMOAccessible workspaceAssistive technologiesSales incentivesPerformance bonus

  • Sales Manager

    23 hours ago


    Noida, Uttar Pradesh, India Uproi - Digital Marketing Agency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Business Development Manager – Digital Marketing DomainLocation:Noida, Sector 16Company:UpRoi Digital Pvt. Ltd.Experience:2–5 YearsEmployment Type:Full-Time | On-SiteAbout UsUpRoi Digital Pvt. Ltd. is a performance-driven digital marketing company specializing in SEO, PPC, Social Media Marketing, and end-to-end digital growth solutions. We are...


  • Noida, Uttar Pradesh, India Adobe Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact...

  • Manager Marketing

    1 day ago


    Noida, Uttar Pradesh, India Nostino Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Manager Marketing & Sales (FMCG) - Who will be responsible for developing and executing strategies for both traditional and online retail channels to drive profitable growth, manage brand presence, and achieve sales targets and driving sales and growing market shares of Fast-Moving Consumer Goods (FMCG) companies. Their role involves building relationships...

  • Marketing Manager

    1 week ago


    Noida, Uttar Pradesh, India Weekday Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    This role is for one of our clients Industry: Marketing Services - Digital Marketing Seniority level: Associate level Min Experience: 1 years Location: Delhi, NOIDA, Gurgaon, Greater Noida JobType: full-time

  • Export Manager

    1 week ago


    Noida, Uttar Pradesh, India Knam Marketing Full time ₹ 8,33,333 - ₹ 25,00,000 per year

    Roles and ResponsibilitiesManage international business development, including lead generation, sales, and customer acquisition.Develop and execute strategies for expanding the company's presence in new markets.Collaborate with cross-functional teams to drive global sales growth.Identify opportunities for export market expansion through research on target...


  • Noida, Uttar Pradesh, India Express Builders Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role & responsibilitiesDevise and implement comprehensive marketing strategies for residential projects aligning with business goals.Conduct market research and competitor analysis to identify trends, opportunities, and define target audiences.Manage marketing budgets and negotiate media buying deals with various vendors for different platforms.Develop and...


  • Noida, Uttar Pradesh, India Pest Shields® Full time ₹ 4,20,000 - ₹ 7,20,000 per year

    Job Title: Senior Marketing ExecutiveLocation: Greater NoidaDepartment: MarketingReports To: Head of MarketingSalary (In Hand):Rs4.20L-Rs6L(Per Annum) + InventiveJob OverviewWe are seeking a proactive and detail-oriented Senior Marketing Executive to manage client coordination, oversee site activation, handle presentations, and ensure efficient data...