Senior Marketing Manager

21 hours ago

Noida, Uttar Pradesh, India iSchoolConnect Full time ₹ 20,00,000 - ₹ 25,00,000 per year
Job Description – Senior Marketing Manager / Marketing Lead

Location: [On-site – Noida]

Department: Marketing

Reports To: COO

About EDMO

EDMO is an AI-powered admissions and enrollment automation platform built natively on Salesforce/Slate. We work with universities across the U.S. and globally to simplify student recruitment, automate document processing, and improve yield outcomes. Trusted by institutions like National University, WGU, and NYU, EDMO enables enrollment teams to do more with less while enhancing the student experience.

Role Overview

We are looking for a strategic, hands-on Senior Marketing Manager (or Marketing Lead) to spearhead EDMO's end-to-end marketing function. You will be responsible for building and executing our marketing strategy across content, digital, events, and demand generation, while shaping EDMO's brand in the global EdTech ecosystem. This role is ideal for a data-driven marketer who thrives in fast-paced startup environments, loves storytelling, and can balance both strategic vision and execution.

Key Responsibilities

Strategy & Leadership

  • Develop and execute EDMO's integrated marketing strategy aligned with sales and business objectives.
  • Own positioning, messaging, and brand strategy for EDMO across higher ed and AI/EdTech markets.
  • Manage internal marketing team and partners.

Content & Thought Leadership

  • Drive content creation (blogs, case studies, podcasts, newsletters, whitepapers, videos).
  • Build EDMO's voice in the market through SEO-rich storytelling, LinkedIn thought leadership, and PR.
  • Collaborate with leadership on event collateral (RFP decks, one-pagers, brochures, campaign assets).

Demand Generation & Campaigns

  • Plan and run multi-channel campaigns (email, paid ads, LinkedIn, webinars, events).
  • Manage marketing automation, lead nurturing, and analytics to improve pipeline velocity.
  • Partner with Sales for ABM campaigns targeting CIOs, CTOs, and enrollment leaders.

Events & Partnerships

  • Manage EDMO's presence at major conferences (EDUCAUSE, AACRAO, ASU+GSV, NAFSA, Dreamforce, SLATE Summit).
  • Organize executive events (breakfasts, fireside chats, roundtables with higher ed leaders).
  • Build PR opportunities through partnerships with Salesforce, Google, and industry media.

Analytics & Optimization

  • Track KPIs (lead gen, MQLs, CAC, ROI) and deliver data-backed insights.
  • Continuously test, optimize, and scale campaigns for higher impact.
Requirements

6+ years of experience in B2B SaaS marketing, preferably in EdTech, AI, or CRM-based products.

Proven track record of demand generation, content marketing, and brand building.

Strong experience with marketing automation tools (Salesforce, Pardot, etc.).

Excellent storytelling, copywriting, and communication skills.

Event marketing experience with higher education or SaaS leadership events is a strong plus.

Ability to work cross-functionally with Sales, Partnerships, and Product teams.

Strong analytical skills with ability to interpret metrics and optimize strategy.

Self-starter with entrepreneurial drive and ability to thrive in a scaling startup environment.

Ability to use AI to solve day to day chores.

What We Offer

Competitive salary + performance-based incentives.

Opportunity to build the marketing function for a fast-growing AI EdTech platform.

Direct exposure to global university clients and education leaders.

A collaborative, innovative team culture with room to grow into a Director role.

Work at the intersection of AI, higher education, and digital transformation.

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