Senior Manager-Product Marketing

4 days ago

Noida, Uttar Pradesh, India Innovaccer Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are seeking a dynamic and strategic Senior Manager - Product Marketing to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccers products. You will work closely with product management, sales, customer success and marketing teams to execute your responsibilities.

A Day in the Life

  • Conduct research and interviews to stay on top of market insight
  • Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry
  • Lead product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions
  • Build excellent customer facing collaterals such as first call decks, whitepapers, blogs, and more
  • Create content for Innovaccer events, industry events, webinars, and more
  • Collaborate with demand generation and content marketing teams to create impactful marketing campaigns
  • Develop and deliver sales trainings, including Sales Plays, product demos, sales resources and more
  • Conduct market research to understand customer needs, competitive landscape, and industry trends
  • Partner with product management to influence the product roadmap based on market insights and customer feedback
  • Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts

What You Need

  • 6-8 years of product marketing experience in B2B SaaS or Enterprise Software
  • Healthcare industry knowledge and experience is highly preferred
  • Proven track record of developing successful go-to-market strategies and product launches
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories
  • Proficiency in creating highly visually-appealing marketing assets such as pitch decks, brochures , and sales collateral
  • Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact
  • Strong collaboration skills and ability to work effectively with cross-functional teams
  • Must be willing to overlap working hours with US Pacific Time Zone
  • Bachelor's degree required; MBA or advanced degree in a related field preferred

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